SOURCE: San Jose Convention & Visitors Bureau

May 04, 2005 15:59 ET

San Jose Tourism Generates $1.2 Billion Impact

City Observes See America Week May 7-15

SAN JOSE, CA -- (MARKET WIRE) -- May 4, 2005 -- With summer right around the corner, vacations are not far behind. While most consider vacations as a time for fun with friends and families, few give thought to the impact that those tourism dollars have on local communities. According to a recent visitor study commissioned by the San José Convention & Visitors Bureau (SJCVB), San José's tourism industry generated $1.2 billion in economic impact in FY 2003-04. In recognition of tourism, the SJCVB will observe See America Week, formerly National Tourism Week, May 7-15, and encourages the community to participate.

"The San Jose Visitor Study: Market Profile and Economic Impact," which is conducted every two years, also estimated that 6.73 million people visited San José, a 9.3 percent increase since the FY 2001-02 study. These trips to America's 11th largest city resulted in the generation of approximately 16,000 jobs for local residents.

In a rapidly changing world, the tourism industry is evolving and becoming increasingly diversified and sophisticated. Often the industry is viewed as disorganized primarily because the industry's more obvious segments, such as airlines, airports, restaurants, rental cars, hotels, and travel agents are immediately recognized by the public or reported on by the media.

From entry-level employees to top-level executives, tourism-related jobs in the U.S. can be found in technology, transportation, hospitality, meeting services, attractions and theme parks, sightseeing, entertainment, special interest travel, recreation, outdoor, and nature-based travel, as well as travel marketing and promotions.

San Jose CVB Encourages San Jose Residents to Support "See America Week"

See America Week, an annual event celebrated across the nation to promote greater awareness of tourism's economic, social and cultural impact, is scheduled May 7-15. The SJCVB encourages San José residents to support the annual event by:

--  Booking a weekend getaway and staying at a local hotel;
--  Dining at a favorite San José restaurant;
--  Attending a festival or performing arts show;
--  Visiting a museum or historic site;
--  Purchasing tickets to a sporting event
    
With spring in full swing, residents can take advantage of San José's warm weather by visiting one of the city's world-class museums, attractions, and festivals, or experiencing its safe, walkable downtown -- there is plenty to see and do in San José.

"Tourism is a vital component of San José's economy," said Dan Fenton, SJCVB president and CEO. "We thank San José's visitors for their patronage and look forward to serving them again while encouraging others to come experience all that San José has to offer."

About The San José Convention & Visitors Bureau (SJCVB)

The San José Convention & Visitors Bureau's (SJCVB) mission is to enhance the image and economic well being of San José by taking the leadership role in marketing San José as a globally recognized destination. The SJCVB offers meeting planners, tour operators, and individual visitors a team of professionals who can assist with their destination planning process from beginning to end. To receive a copy of the Bureau's Meeting Planning Guide or Official Visitors Guide, please contact the SJCVB at 1.800.SAN.JOSE (1.800.726.5673) or visit http://www.sanjose.org.

408 Almaden Boulevard
San José, California 95110
Phone:  408.295.9600
Fax:  408.295.3937
Web:  www.sanjose.org

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