SOURCE: San West Inc

February 16, 2011 08:30 ET

San West Announces Record Online Sales & Web Traffic for January 2011

SAN DIEGO, CA--(Marketwire - February 16, 2011) - San West Inc. (OTCBB: SNWT) an emerging leader in the off-road vehicle (ORV) industry, today announced that both sales and natural web traffic for e-commerce partner website www.CountyImports.com reached record levels during January of 2011.

On a year-over-year basis, preliminary unaudited online sales increased approximately 20% in January while natural web traffic improved by more than 30%. Both business metrics experienced the most rapid growth in corporate history during the month and management expects the trend towards heightened operational performance to continue throughout the first quarter.

"These achievements are a direct result of the herculean keyword marketing overhaul campaign and website development project launched by the company nearly one year ago, which have established San West and County Imports as a clear cut leader in organic web traffic leader within the ORV marketplace," commented San West, Inc. CEO Frank Drechsler. "In addition to these major developments, I'm also proud to note that according to web analytic website www.Alexa.com, global page-views for CountyImports.com have risen 120% over the past 30 days while our overall traffic ranking has moved up 141,743 spots and the average website visitor is spending an impressive 76% longer on the website.

"In the third week of January alone, natural web traffic rose by 45%. In addition, overall online traffic for the month of February is on pace to exceed that of February and March 2010, respectively. This is important because it was during this period last year that we launched the above mentioned strategic initiatives and subsequently announced major improvements to our e-commerce business." Mr. Drechsler concluded: "At this point, the first quarter of 2011 is shaping up to be the best ever for our online business and I look forward to updating the public on our ongoing success as developments transpire."

About San West, Inc.
San West is an emerging leader in the off-road vehicle (ORV) industry and operator of the industry leading ORV portal, www.CountyImports.com. The Company's web properties have emerged as the established home for all facets of the ORV industry, including off-road buggies, scooters, ATVs, parts and accessories. San West's retail store locations in Southern California specialize in the design, manufacture, sales and repairs of off-road buggies. Additionally, the retail and online stores provide aftermarket performance products and accessories for off-road buggies and other ORVs. Buggy repair services are sold and fulfilled at the Santee, California retail location. For further information about San West, Inc. visit www.CountyImports.com, www.BuggyNation.com, www.youtube.com/user/CountyImportsdotCom, and www.SanWestInc.com.

Forward-Looking Statements
This release contains forward-looking statements, including, without limitation, statements concerning our business and possible or assumed future results of operations. Our actual results could differ materially from those anticipated in the forward-looking statements for many reasons including: our ability to continue as a going concern, adverse economic changes affecting markets we serve; competition in our markets and industry segments; our timing and the profitability of entering new markets; greater than expected costs, customer acceptance of our products or difficulties related to our integration of the businesses we may acquire; and other risks and uncertainties as may be detailed from time to time in our public announcements and SEC filings. Although we believe the expectations reflected in the forward-looking statements are reasonable, they relate only to events as of the date on which the statements are made, and our future results, levels of activity, performance or achievements may not meet these expectations. We do not intend to update any of the forward-looking statements after the date of this document to conform these statements to actual results or to changes in our expectations, except as required by law. There is no assurance that a definitive agreement will be completed.

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