SOURCE: San West Inc

December 16, 2010 08:30 ET

San West Bolsters Presence in San Diego's ORV Industry

New Consignment Service Boosts Foot Traffic, Sales, and Profitability

SAN DIEGO, CA--(Marketwire - December 16, 2010) - San West, Inc. (OTCBB: SNWT), an emerging leader in the off-road vehicle (ORV) industry, is pleased to announce that its Buggy World Retail & Service Center has bolstered its position as a premier sales, service, and accessory showroom in the San Diego, CA region with the recent launch of an ORV consignment service.

Buggy World's increased focus on consignment sales is already resulting in a dramatic increase in customer traffic and is also having a very positive impact on both revenue and profitability as the store is able to capture between 10% and 20% of each sale at nearly zero cost to the company. Consumers in Buggy World's home region are currently faced with fewer places to turn to for all of their off-road needs and San West, Inc. management is proud to state that its superior product & service offering -- which now includes consignment options -- is attracting more consumer interest than ever before.

The decision to make floor space available to consumers wishing to sell their used off-road vehicles is enabling San West to more effectively capitalize on the mass-consolidation that has occurred within its core markets. Over the past 12 to 24 months, many competing ORV sales & specialty service organizations in Southern California have been forced out of business by the prolonged economic recession. Fortunately, San West has emerged from the downturn stronger than ever before and is now able to acquire existing inventory from ex-competitors on a consignment basis and sell it at a substantial profit while passing on a significant cost savings to customers.

Commenting on this development, Frank Drechsler, CEO of San West, Inc., stated: "ORV enthusiasts notoriously demand a wide variety of choices and our new consignment offering enables us to stock our Buggy World showroom -- which is the largest in the region -- with the greatest number of vehicles in the most profitable manner possible. This ability, coupled with our rapid response to changes in consumer trends -- including the ongoing shift from paid print advertising to free online classifieds such as Craigslist.com -- is driving our popularity to unprecedented heights and helping establish Buggy World as the dominant ORV player in the San Diego marketplace." 

Mr. Drechsler concluded: "The holiday shopping season has spurred a rise in vehicle sales and with the opening of Desert season, everyone wants their ORV in top shape for the dunes. As a result, business trends are looking solid on the sales floor, in our service center, as well as online."

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About San West, Inc.

San West is an emerging leader in the off-road vehicle (ORV) industry and operator of the industry leading ORV portal, www.CountyImports.com. The Company's web properties have emerged as the established home for all facets of the ORV industry, including off-road buggies, scooters, ATVs, parts and accessories. San West's retail store locations in Southern California specialize in the design, manufacture, sales and repairs of off-road buggies. Additionally, the retail and online stores provide aftermarket performance products and accessories for off-road buggies and other ORVs. Buggy repair services are sold and fulfilled at the Santee, California retail location. For further information about San West, Inc. visit www.CountyImports.com, www.CountyImportparts.com, www.BuggyNation.com, www.youtube.com/user/CountyImportsdotCom, and www.SanWestInc.com.

Forward-Looking Statements

This release contains forward-looking statements, including, without limitation, statements concerning our business and possible or assumed future results of operations. Our actual results could differ materially from those anticipated in the forward-looking statements for many reasons including: our ability to continue as a going concern, adverse economic changes affecting markets we serve; competition in our markets and industry segments; our timing and the profitability of entering new markets; greater than expected costs, customer acceptance of our products or difficulties related to our integration of the businesses we may acquire; and other risks and uncertainties as may be detailed from time to time in our public announcements and SEC filings. Although we believe the expectations reflected in the forward-looking statements are reasonable, they relate only to events as of the date on which the statements are made, and our future results, levels of activity, performance or achievements may not meet these expectations. We do not intend to update any of the forward-looking statements after the date of this document to conform these statements to actual results or to changes in our expectations, except as required by law. There is no assurance that a definitive agreement will be completed.

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