SOURCE: San West Inc.

June 17, 2010 08:00 ET

San West Inc. and CountyImports.com Exceed Revenue Guidance

Second Quarter Sales Exceed $1 Million With Approximately Two Weeks Remaining in the Quarter

SAN DIEGO, CA--(Marketwire - June 17, 2010) -  San West Inc. (OTCBB: SNWT), an emerging leader in the off-road vehicle (ORV) industry and operator of the industry leading ORV portal, www.CountyImports.com, today announced that with approximately two weeks remaining in the second quarter, the Company has already exceeded its revenue guidance for the second quarter of 2010. Through June 17, 2010, the Company has recognized more than $1 million in revenue, exceeding the revenue booked for all of 2009.

"As expected, the second quarter was by far our strongest to date, and in fact exceeded sales for all of last year," commented San West Inc. CEO Frank Drechsler. "The second quarter is seasonally our strongest quarter each year, and I'm pleased that our team's tremendous efforts during the last six months set the stage for a record-breaking quarter. We have already guaranteed that 2010 will be a record year for San West and CountyImports.com, and we are excited at the opportunity to continue our growth trajectory from here."

CountyImports.com Second Quarter Operational Highlights:

  • During April and May, Countyimports.com averaged eight new customers per day.
  • New customers purchased more than 267 units. 
  • During April, customers spent an average of $1480.56 per unit, an increase of 5% compared to April 2009, increasing to $1531.14 per unit in May.
  • June has surpassed both April and May figures with 14 new customers per day for the first two weeks of the month.
  • The visitor count was 369,575 visitors for April, 422,480 for May and 265,213 visitors for the first two weeks of June, for a pace of more than 500,000. Traffic is on pace to increase 30% compared to the second quarter of 2009. 
  • The Company's conversion rate was 1,047 visitors per sale received, a significant increase compared to the second quarter last year due to the recent advertising and marketing changes.
  • Marketing costs decreased 39% compared to March, demonstrating the effectiveness of the changes to the advertising campaign.

About San West Inc.
San West is an emerging leader in the off-road vehicle (ORV) industry and operator of the industry leading ORV portal, www.CountyImports.com. The Company's web properties have emerged as the established home for all facets of the ORV industry, including off-road buggies, scooters, ATVs, parts and accessories. San West's retail store locations in Southern California specialize in the design, manufacture, sales and repairs off-road buggies. Additionally, the retail and online stores provide aftermarket performance products and accessories for off-road buggies and other ORVs. Buggy repair services are sold and fulfilled at the Santee, California retail location. For further information about San West Inc. visit www.CountyImports.com, www.CountyImportparts.com, www.BuggyNation.com and www.SanWestInc.com.

Certain statements contained herein are "forward-looking" statements (as defined -- Private Securities Litigation Reform Act of 1995). SNWT cautions that the statements made in this press release constitute forward-looking statements and no guarantees of future performance and actual results or developments may differ materially from projections in forward-looking statements. Forward-looking statements are based on estimates and opinions of management at time the statements are made.

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