SOURCE: San West Inc.

May 19, 2010 08:30 ET

San West Inc. and Launch ""

Creates a More Efficient and Direct Way to Connect ORV Consumers With Parts, Accessories, Vehicles and ORV Information

SAN DIEGO, CA--(Marketwire - May 19, 2010) -  San West Inc. (OTCBB: SNWT), an emerging leader in the off-road vehicle (ORV) industry and operator of the industry leading ORV portal,, today announced the launch of This ORV portal was designed from the ground up to provide a more direct method to connect a growing audience of off-road enthusiasts with the vehicles, parts, and accessories they are looking for.

Jesse Gonzales, President of, commented, "Our industry is focused on driving traffic to websites through Search Engine Optimization (SEO) and paid advertising. Based on years of tracking customer's actions, it is clear that most customers are willing to navigate three pages on one specific site before giving up and going somewhere else. We have meticulously designed to enable customers to find items in two pages or less, increasing navigation productivity an estimated 33%. Over time, we expect this to result in higher conversion rates and increased sales. We look forward to a spring launch timed perfectly for our customers, who mostly shop for Go Karts and Dune Buggies from the end of July through the holidays. We have already begun to receive sales via this store and we believe this property will provide yet another revenue stream for San West."

In the future, San West expects to add additional features and functionality to the site, including:

  • ORV blogs
  • ORV forums
  • Education
  • Safety Training
  • Videos

"San West continues to expand its position as the recognized leader in the off-road vehicle industry, and this property is just one more example of this initiative," commented San West Inc. CEO Frank Drechsler. "Jesse and his team have worked diligently to design this site to implement the latest technology and state-of-the-art navigation techniques. I am confident this site will become a key contributor to our ultimate success."

In addition, Mr. Gonzales will be relocating from Salt Lake City to the San Diego area to work in San West's executive offices. By relocating more than 800 miles closer to the base of operations, Mr. Gonzales will have a greater opportunity to develop and maintain product knowledge and oversee inventory tracking. Mr. Gonzales will embark on an aggressive initiative to develop video introductions of each core product carried on the Company's websites. This project will also expand the Company's free advertising efforts due to uploading over 100 new videos on the YouTube community with information and links, taking viewers back to the Company's domain for purchasing information. His presence will enable a more proactive approach with the staff and vendors alike, enabling Mr. Gonzales to work closer with vendors and suppliers to ensure the lowest overall prices on product cost.

"By residing in the immediate area, I will be able to assist and lead where needed in the development and execution of the new Orange County locations we have set in our plan of action," Mr. Gonzales added. "Being 30 minutes away from either Southern California Locations, and in close proximity to many of the vendors we work with, will enable me to capitalize my efforts as well as my experience for the company goals set by the board of directors. I am very excited to play more of a physical role in the execution of the common mission of San West, Inc."

About San West Inc.
San West is an emerging leader in the off-road vehicle (ORV) industry and operator of the industry leading ORV portal, The Company's web properties have emerged as the established home for all facets of the ORV industry, including off-road buggies, scooters, ATVs, parts and accessories. San West's retail store locations in Southern California specialize in the design, manufacture, sales and repairs off-road buggies. Additionally, the retail and online stores provide aftermarket performance products and accessories for off-road buggies and other ORVs. Buggy repair services are sold and fulfilled at the Santee, California retail location. For further information about San West Inc. visit,, and

Certain statements contained herein are "forward-looking" statements (as defined -- Private Securities Litigation Reform Act of 1995). SNWT cautions that the statements made in this press release constitute forward-looking statements and no guarantees of future performance and actual results or developments may differ materially from projections in forward-looking statements. Forward-looking statements are based on estimates and opinions of management at time the statements are made.

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