SOURCE: San West, Inc.

October 22, 2010 09:15 ET

San West, Inc. Announces Hiring of Increased Sales Force for the Off Road Industry High Season

SAN DIEGO, CA--(Marketwire - October 22, 2010) -  San West, Inc. (OTCBB: SNWT), an emerging leader in the off-road vehicle (ORV) industry, operator of the industry leading ORV portal, www.CountyImports.com, and Buggy World retailers, announced today that the company will be increasing its sales force as well as launching several promotions for the peak off road season, which begins the weekend of October 31st and continues until the middle of May.

Frank Drechsler, President and CEO of San West, Inc. said this of the promotional campaign which commences October 25th, "Due to the spell of cooler than usual weather these last few weeks, the season, which typically begins the end of this month, has begun early. We have high expectations for a season that has already begun well. These months comprise 54% of our annual revenue so a temporarily increased sales effort should bring about great results for our overall annual figures."

In addition to increasing the number of salesmen on the floor, San West, Inc. will offer multiple promotions including a special on vehicle tune-ups in the Buggy World repair shop as well the introduction of new point of sale products as add-ons to buggy and scooter sales.

The off-road industry has seen increased strength as the economy shows signs of improving. Both the Sand Sports Super Show and the Off-Road Expo saw roughly 5% more retailers and consumers than previous years showing that signs of expansion are beginning to show in the industry.

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About San West, Inc.

San West is an emerging leader in the off-road vehicle (ORV) industry and operator of the industry leading ORV portal, www.CountyImports.com. The Company's web properties have emerged as the established home for all facets of the ORV industry, including off-road buggies, scooters, ATVs, parts and accessories. San West's retail store locations in Southern California specialize in the design, manufacture, sales and repairs of off-road buggies. Additionally, the retail and online stores provide aftermarket performance products and accessories for off-road buggies and other ORVs. Buggy repair services are sold and fulfilled at the Santee, California retail location. For further information about San West Inc. visit www.CountyImports.com, www.CountyImportparts.com, www.BuggyNation.com, www.youtube.com/user/CountyImportsdotCom, and www.SanWestInc.com.

Certain statements contained herein are "forward-looking" statements (as defined -- Private Securities Litigation Reform Act of 1995). SNWT cautions that the statements made in this press release constitute forward-looking statements and no guarantees of future performance and actual results or developments may differ materially from projections in forward-looking statements. Forward-looking statements are based on estimates and opinions of management at time the statements are made.

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