SOURCE: San West, Inc.

San West, Inc.

June 27, 2011 08:30 ET

San West, Inc. Announces Major Improvements to E-Commerce Business

Surging Online Traffic Is Driving Rising Online Sales and Lower Advertising Costs

SAN DIEGO, CA--(Marketwire - Jun 27, 2011) - San West, Inc. (OTCBB: SNWT), an emerging leader in the motor sports industry, and e-commerce partner are excited to announce major improvements to their online business segment including increased sales and profitability.

Un-audited e-commerce sales for the first three weeks of June 2011 are up approximately 10% over the corresponding period of 2010 and management expects this trend to continue throughout the remainder of the month. On a year-to-date basis, the average purchase order has grown by approximately 9%, from $1,627 in 2011 versus $1,487 in 2010.

Meanwhile, San West's aggressive long-term online marketing strategy continues to bear fruit and has saved the company approximately $27,500 in paid advertising costs thus far in 2011, a figure that management feels can optimistically reach $54,590 by the end of the year. Year-to-date paid advertising costs have decreased approximately 37%, from $74,610.83 in 2010 to $47,120.54 in 2011. The company is also paying approximately 35% less in per unit paid conversion costs thus far in 2011 or $50.55 versus $76 in 2010.

The key driving force behind these improved business trends has been the continued growth of the website's ( online traffic ranking. According to web analytic company Alexa, the website's U.S. traffic ranking has improved nearly 41% on a year-to-date basis as of 6/24/10.

Management notes a significant correlation between its improved online traffic ranking and lower advertising costs in 2011. The company also believes that its ability to attract and a greater amount of natural online traffic could enable to achieve current levels of online sales with zero paid advertising costs, which would save nearly $100,000 in annual costs, if a U.S. traffic ranking of roughly 35,000 is obtained. As of 6/26/11, the website's U.S. Alexa ranking was 71,825.

"Our innovative and aggressive online marketing strategy continues to facilitate our ability to generate a rising flow of natural -- or unpaid -- website traffic and drive significant improvements in our e-commerce business segment. Overall, our online segment has been more profitable in 2011 than in 2010, a development that is opening up new opportunities for future expansion and providing with a unique competitive advantage," commented San West, Inc. CEO Frank Drechsler.

Mr. Drechsler added, "Lower advertising costs are enabling us to provide the highest quality, in-demand products to consumers at the best price points. I believe that this ability, coupled with our world-class sales/service capabilities position our company at the forefront of the motor-sports industry. 2011 is shaping up to be a great year for San West and I look forward to keeping the public apprised of substantial corporate developments as they arise."

About San West, Inc.
San West is an emerging leader in the off-road vehicle (ORV) industry and operator of the industry leading ORV portal, The Company's web properties have emerged as the established home for all facets of the ORV industry, including off-road buggies, scooters, ATVs, parts and accessories. San West's retail store locations in Southern California specialize in the design, manufacture, sales and repairs of off-road buggies. Additionally, the retail and online stores provide aftermarket performance products and accessories for off-road buggies and other ORVs. Buggy repair services are sold and fulfilled at the Santee, California retail location. For further information about San West, Inc. visit,,, and

Forward-Looking Statements
This release contains forward-looking statements, including, without limitation, statements concerning our business and possible or assumed future results of operations. Our actual results could differ materially from those anticipated in the forward-looking statements for many reasons including: our ability to continue as a going concern, adverse economic changes affecting markets we serve; competition in our markets and industry segments; our timing and the profitability of entering new markets; greater than expected costs, customer acceptance of our products or difficulties related to our integration of the businesses we may acquire; and other risks and uncertainties as may be detailed from time to time in our public announcements and SEC filings. Although we believe the expectations reflected in the forward-looking statements are reasonable, they relate only to events as of the date on which the statements are made, and our future results, levels of activity, performance or achievements may not meet these expectations. We do not intend to update any of the forward-looking statements after the date of this document to conform these statements to actual results or to changes in our expectations, except as required by law. There is no assurance that a definitive agreement will be completed.

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