SOURCE: San West Inc.

May 18, 2010 08:30 ET

San West Inc. Announces Strategic Initiatives Designed to Promote Record Sales Growth & Profitability

2010 Initiatives Aimed at Increasing CountyImports.com Growth and Enhancing Revenue Base

SAN DIEGO, CA--(Marketwire - May 18, 2010) -  San West, Inc. (OTCBB: SNWT), an emerging leader in the off-road vehicle (ORV) industry and operator of the industry leading On Road Vehicle portal, www.CountyImports.com, discussed a number of aggressive new strategic initiatives designed to facilitate future growth. Key objectives outlined by management today include:

Financial Performance: Sales for the second quarter of 2010 are expected to exceed $1 million, approximately the same as San West Inc.'s total revenue for all of 2009. This would represent by far the highest quarterly revenues in the company's history and would reinforce the trend towards continued quarter-over-quarter sales growth. In addition, management anticipates becoming profitable during the second quarter as sales reach record highs and its operations become more streamlined.

Becoming a leading online motor-sports vehicle dealer: Management feels strongly that its e-commerce sales will grow steadily going forward as San West Inc. and its trusted partner www.CountyImports.com continuously fine-tune their online offering in response to changes in consumer dynamics.

The "CountyImports.com" website has recently been revamped and upgraded with a new interface that allows the user to cross reference 60,000 parts in warehouses all over the United States. This system removes the need to carry any inventory, which has a very positive impact on profitability and enables SNWT to deliver any part, anywhere in the world in standard FedEx and UPS delivery times.

"These days, successfully operating an online e-commerce takes just as many resources, time, effort and drive as a 'brick and mortar' location," commented Jesse Gonzales, President & CEO of CountyImports.com. "We remain focused on creating a streamlined, user-friendly, one-stop portal for all things related to the ORV industry. Our efforts to lower customer acquisition costs and make our websites easier to navigate all should result in higher conversion rates, continued revenue growth and improved operating margins."

Mr. Gonzales continued, "In this industry, there are several leading manufacturers, each of whom bring their own style and performance to the table and each labels products with unique names. Until recently, customers were forced to shop for parts only by brand. If a manufacturer has discontinued a model, parts became extremely hard to procure. Our new e-commerce interface was designed in response to this consumer dilemma and I feel that it is a prime example of our ability to rapidly respond to market demand."

Expansion into the Orange County, CA marketplace: In addition to aggressively searching for a new brick and mortar location in the region, the company plans on strategically placing key personnel in the field to help boost its presence in one of the most lucrative motor-sports markets worldwide. Being 30 minutes from our major vendors will give us the ability to visit them and keep tighter controls on the inventory that is available to sell in various states, thus giving us ability to keep backorders down and increasing our order fulfillment rate up by 15% to 25%.

About San West, Inc.

San West is an emerging leader in the on and off-road vehicle (ORV) industry and operator of the industry leading ORV portal, www.CountyImports.com. The Company's web properties have emerged as the established home for all facets of the ORV industry, including off-road buggies, scooters, ATVs, parts and accessories. San West's retail store locations in Southern California specialize in the design, manufacture, sales and repairs off-road buggies. Additionally, the retail and online stores provide aftermarket performance products and accessories for off-road buggies and other ORVs. Buggy repair services are sold and fulfilled at the Santee, California retail location. For further information about San West, Inc. visit www.CountyImports.com, www.BuggyNation.com, www.CountyImportParts.com, and www.SanWestInc.com.

Forward-Looking Statements

This release contains forward-looking statements, including, without limitation, statements concerning our business and possible or assumed future results of operations. Our actual results could differ materially from those anticipated in the forward-looking statements for many reasons including: our ability to continue as a going concern, adverse economic changes affecting markets we serve; competition in our markets and industry segments; our timing and the profitability of entering new markets; greater than expected costs, customer acceptance of our products or difficulties related to our integration of the businesses we may acquire; and other risks and uncertainties as may be detailed from time to time in our public announcements and SEC filings. Although we believe the expectations reflected in the forward-looking statements are reasonable, they relate only to events as of the date on which the statements are made, and our future results, levels of activity, performance or achievements may not meet these expectations. We do not intend to update any of the forward-looking statements after the date of this document to conform these statements to actual results or to changes in our expectations, except as required by law. There is no assurance that a definitive agreement will be completed.