SOURCE: San West

March 04, 2010 08:01 ET

San West Inc. Bolsters Online Presence With Website Enhancements and Paid Advertising Overhaul

Recent Upgrades Make a Leader in "Natural Web Traffic"

SAN DIEGO, CA--(Marketwire - March 4, 2010) -  San West Inc. (OTCBB: SNWT) an emerging leader in the design, manufacturing, sales and repair of off-road buggies, today announced improvements to both the design and functionality of its partner site, that are expected to drive sales and profitability going forward.

San West President and CEO Frank Drechsler commented, "We remain focused on enhancing the user experience for our customers in an ongoing effort to bolster our position as the one-stop destination for all things related to the off-road vehicle (ORV) market. is the second-largest ORV dealer online and we expect to become no. 1 with regard to natural web traffic in the very near future. Our goal is to provide robust content, a personalized shopping experience, and a full featured website so we can secure additional market share and grow online sales."

Website Development Project:
San West and its partner site,, recently consummated an ongoing website enhancement partnership with local developer, designed to deploy continuous upgrades to every aspect of the site including its aesthetics, interactive features and efficiency. Core objectives of the project include personalizing and optimizing the consumer shopping experience and making the website more appealing to its target demographic.

Keyword Marketing Overhaul: is also in the process of conducting a major online advertising overhaul highlighted by the expansion of its Internet keyword portfolio from 1,000 to 17,000 search terms. This strategy is already resulting in higher daily sales volume and is expected to drive a 50% reduction in overall online advertising costs by improving the website's organic traffic -- typically referred to as "natural" or "type-in" traffic. This is expected to result in reduced reliance on pay-per-click advertising and provide San West Inc. with approximately $725 in free advertising per day.

Mr. Drecshler added, "The website already attracts roughly 60,000 visitors per month and gains $10 in sales for every $0.75 spent on advertising. We expect web traffic to more than triple by this Summer and are already experiencing a substantial improvement to advertising efficiency as a direct result of our ongoing web development project and paid advertising overhaul. The impact of both strategic maneuvers has exceeded our lofty initial expectations and I look forward to updating the public about future improvements made to our online business."

About San West Inc.
San West designs, manufactures, sells and repairs off-road buggies, and additionally provides aftermarket performance products and accessories for off-road buggies. Products are sold via three divisions: at retail store locations, via the online store and through its growing dealer network. Buggy repair services are sold and fulfilled at the Santee, California retail location. For further information about San West Inc. visit,, and

Certain statements contained herein are "forward-looking" statements (as defined -- Private Securities Litigation Reform Act of 1995). SNWT cautions that the statements made in this press release constitute forward-looking statements and no guarantees of future performance and actual results or developments may differ materially from projections in forward-looking statements. Forward-looking statements are based on estimates and opinions of management at time the statements are made.