SOURCE: San West Inc.

July 15, 2010 08:00 ET

San West Inc. and CountyImports.com Announce Streamlined and Enhanced Customer Service System

Automates and Accelerates Customer Service Function to Improve Customer Satisfaction and Reduce Operating Expenses

SAN DIEGO, CA--(Marketwire - July 15, 2010) -  San West Inc. (OTCBB: SNWT), an emerging leader in the off-road vehicle (ORV) industry, operator of the industry leading ORV portal, www.CountyImports.com, and Buggy World retailers, today announced the launch of a new and enhanced customer service system for its various online properties. The new system, which can be viewed at http://countyimports.helpserve.com, will significantly accelerate customer service functions, link consumers with updated information, and ensure that issues like missing or damaged parts are resolved in an expedited fashion.

"While rare, customer service issues are an area of extreme importance for the San West and CountyImports.com team," commented Jesse Gonzales, President of CountyImports.com. "When a part is damaged or missing during shipment, usually due to manufacturer error or problems in shipments from China, we want to respond quickly and professionally and make sure we maintain ongoing communication with our customers. This new system, launched this month, automates important functions, gives our customers more information both immediately and on an ongoing basis, and gives us the tools to bring customer service to an entirely new level. We are committed to making the online shopping experience as safe and simple as our retail experience, and this new system enables us to do just that."

The new system allows consumers to submit a trouble ticket, which then results in periodic update emails being sent to the customer as the problem is being resolved. Customers can track the progress entirely online, making certain they are kept apprised of the steps being taken to resolve the issue. An online knowledge base links consumers with manuals, forums and other data to help resolve common problems quickly and efficiently. In addition, the system includes a troubleshooter, which automatically guides customers through problems, collecting information and routing the consumer either to submit a ticket or to online data which can enable the customer to resolve the problem without further assistance. The system also reduces expenses and improves the Company's green profile by eliminating paper, faxes and forms, allowing customer service representatives to resolve issues digitally.

Mr. Gonzales continued, "Our rapid growth, demonstrated by the strong second quarter and our penetration of the scooter market, has resulted in a significantly larger customer base. This new, state-of-the-art system improves our ability to service this customer base, helping us to drive repeat business and enhancing our potential to scale the enterprise without adding significant expenses. We've entered prime-time for scooters, and our performance in the second quarter, as noted by the press release of June 17, that we had exceeded our aggressive revenue targets, was driven largely by scooter sales. As we move into the seasonally slower part of the year for scooter sales, our results will still be more than 100% higher than those reported for the third quarter last year, due to increased higher-revenue buggy sales. These more complex vehicles often require more customer service interactions, and the new trouble ticket system will help us to service our customer base."

About San West Inc.
San West is an emerging leader in the off-road vehicle (ORV) industry and operator of the industry leading ORV portal, www.CountyImports.com. The Company's web properties have emerged as the established home for all facets of the ORV industry, including off-road buggies, scooters, ATVs, parts and accessories. San West's retail store locations in Southern California specialize in the design, manufacture, sales and repairs off-road buggies. Additionally, the retail and online stores provide aftermarket performance products and accessories for off-road buggies and other ORVs. Buggy repair services are sold and fulfilled at the Santee, California retail location. For further information about San West Inc. visit www.CountyImports.com, www.CountyImportparts.com, www.BuggyNation.com, www.youtube.com/user/CountyImportsdotCom, and www.SanWestInc.com.

Certain statements contained herein are "forward-looking" statements (as defined -- Private Securities Litigation Reform Act of 1995). SNWT cautions that the statements made in this press release constitute forward-looking statements and no guarantees of future performance and actual results or developments may differ materially from projections in forward-looking statements. Forward-looking statements are based on estimates and opinions of management at time the statements are made.

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