SOURCE: San West Inc.

San West Inc.

December 09, 2009 16:05 ET

San West Inc. and ATV to Be Featured Prize on CBS's "The Price Is Right"

America's Longest-Running Game Show Reaches Over 5 Million Viewers Daily

SAN DIEGO, CA--(Marketwire - December 9, 2009) - San West Inc. (OTCBB: SNWT), an emerging leader in the design, manufacturing, sales and repairs of off-road buggies, and its wholly owned subsidiary,, today announced that CBS Entertainment's long-running and popular game show, "The Price is Right" will award a pair of CMS 110cc Mini Kids ATVs with Remote Shut Off Safety, provided by, to a future contestant on the show.

As part of this agreement, will have its logo shown during the show, as part of the description of the prize.

Frank Drechsler, CEO, stated, "We are excited to feature one of our entertaining products on America's longest-running and highest-rated game show in history, reaching more than 5 million American consumers. This agreement dramatically broadens our reach and augments our already strong credibility through the large live, televised and online audiences which enjoy this show on a daily basis. We are eager to watch a contestant win the pair of ATVs we are donating, but if the chosen contestant does not win, we will receive free promotional time. In addition, we may also receive repeat attention during summer re-runs. This agreement represents a powerful way for to build brand awareness around the world to a new and significant market."

About The Price is Right

"The Price Is Right" is America's longest-running game show, having debuted in 1956 and currently televised on CBS. The show reaches more than 5 million viewers daily and is currently the top-ranked game show and the number two-ranked network daytime program.

About San West Inc.

San West designs, manufactures, sells and repairs off-road buggies, and additionally provides aftermarket performance products and accessories for off-road buggies. Products are sold via three divisions: at retail store locations, via the online store and through its growing dealer network. Buggy repair services are sold and fulfilled at the Santee, California retail location.

For further information about San West Inc. visit, and

Certain statements contained herein are "forward-looking" statements (as defined -- Private Securities Litigation Reform Act of 1995). SNWT cautions that the statements made in this press release constitute forward-looking statements and no guarantees of future performance and actual results or developments may differ materially from projections in forward-looking statements. Forward-looking statements are based on estimates and opinions of management at time the statements are made.

Contact Information

  • Contact:
    San West Inc.
    Corporate Communication
    (858) 246-6822
    Hayden IR
    Brett Maas
    Email Contact
    (646) 536-7331