SOURCE: San West

March 10, 2010 08:00 ET

San West Inc. and Reduce Paid Advertising Costs by 37%; Become Leaders in "Natural" Web Traffic

Keyword Marketing Overhaul Campaign Improves Site Efficiency and Search Engine Optimization Success Rate

SAN DIEGO, CA--(Marketwire - March 10, 2010) -  San West Inc. (OTCBB: SNWT), an emerging leader in the design, manufacturing, sales and repair of off-road buggies, is pleased to announce significant improvements to a number of key business metrics pertaining to efficiency of the online advertising strategy employed by partner website,

The keyword marketing overhaul campaign, launched in early February and announced March 4, 2010, has rapidly transformed into the leading online off-road vehicle (ORV) dealer with regard to "natural" or "organic" web traffic. "Natural web traffic" is a term used in reference to unpaid high ranking results on search engines. This 1,000-plus hour effort is driving a record flow of free, highly-targeted web traffic to the website, and in turn facilitating a 37% decrease in overall online advertising costs compared to both 2008 and 2009, the two most lucrative years in the website's history.

"Thanks to the constant optimizing of, one word at a time, over the past year, we are now experiencing record web traffic as advertising spending declines to near all-time lows," said Frank Drechsler, President and CEO of San West Inc. "Our closest competitors continue to spend exorbitantly on pay-per-click and other expensive advertising campaigns to drive low-value traffic, while by comparison, our position as the top natural traffic ORV dealer and the one-stop-shop destination for off-road vehicles represents a key strategic advantage and continues to move our business model away from paid advertising. We now spend $0.24 per click versus approximately $0.42 during 2008 and 2009. Overall paid advertising costs continue to plummet and we expect to achieve our objective of a 50% reduction in the coming months. We are ecstatic about the initial results of our ongoing optimization campaign and would like to express our gratitude to personnel for all of the time and hard work that went into making it a success."

Mr. Drechsler added, "The website already attracts more than 60,000 visitors per month, a figure that we expect to grow to approximately 135,000 over the near-term as we continue to optimize our website and our marketing strategies."

About San West Inc.
San West designs, manufactures, sells and repairs off-road buggies, and additionally provides aftermarket performance products and accessories for off-road buggies. Products are sold via three divisions: at retail store locations, via the online store and through its growing dealer network. Buggy repair services are sold and fulfilled at the Santee, California retail location. For further information about San West Inc., visit,,, and

Certain statements contained herein are "forward-looking" statements (as defined -- Private Securities Litigation Reform Act of 1995). SNWT cautions that the statements made in this press release constitute forward-looking statements and no guarantees of future performance and actual results or developments may differ materially from projections in forward-looking statements. Forward-looking statements are based on estimates and opinions of management at time the statements are made.