SOURCE: San West, Inc.

December 22, 2010 08:28 ET

San West Takes Steps to Improve Sales & Profitability at Its Buggy World Retail Center

Sales Staff Additions, More Efficient Online Advertising, and Reduced Floor Costs Are Driving Improvements

SAN DIEGO, CA--(Marketwire - December 22, 2010) - San West, Inc. (OTCBB: SNWT), an emerging leader in the off-road vehicle (ORV) industry, today announced a number of strategies undertaken by management to maximize the financial performance of its Buggy World retail & service center in San Diego County, CA.

Personnel Additions
San West has recently followed through with previously announced plans to bolster its sales force by adding two full-time, permanent employees to the Buggy World team. Both new hires have experience in the off-road vehicle (ORV) industry and posses a unique skill set tailored to their specific areas of expertise. They will be dedicated to our burgeoning consignment vehicle sales and ORV service department respectively and management believes that their addition will have a positive impact on sales and customer satisfaction in each business segment going forward.

These personnel additions were made in response to improving business trends, which are being facilitated by a number of factors including continued economic recovery in the U.S., the beginning of peak off-road season, and Buggy World's entrenched competitive position in the Southern California ORV marketplace.

More Efficient Online Advertising
Buggy World has been able to drastically reduce Internet advertising costs and boost exposure to its target demographic by migrating away from traditional paid advertising mediums towards free online services such as Craigslist.com. In recent years, Craigslist.com has emerged as a leader in local classified ads and now attracts an estimated 20 billion unique visitors each month -- a growing percentage of which are searching for off-road vehicles -- versus just 10 to 20 million for leading auto classified websites. Our decision to target the entire Southern California marketplace through this channel is currently the driving force behind our fledgling consignment business and is enabling the segment to operate at as near zero cost as possible.

Conclusion of Inventory Liquidation & Reduced Floor Costs
Successful liquidation of all old inventory at Buggy World -- the proud home of San Diego's largest off-road (ORV) vehicle showroom -- has made way for new, more popular products and better positions the store to achieve greater sales & profitability. These efforts have driven a drastic reduction in floor costs from between $5,000 to $6,000 per month to approximately $750 and provide more space for consignment vehicles and our esteemed repair services.

Commenting on these recent developments, Frank Drechsler, CEO of San West, Inc., stated: "I'm happy to report that recent efforts to improve operating efficiency at Buggy World have been a success and we continue to take steps to improve the depth and breadth of our offering. We continue to buttress our position as the leading ORV dealer in the San Diego region by maintaining a deep understanding of the intricacies and nuances of the off-road marketplace and forging a rapid response to shifts in consumer behavior. The addition of new, qualified staff should only strengthen this ability and I look forward to updating the public on our progress as peak off-road season progresses."

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About San West, Inc.
San West is an emerging leader in the off-road vehicle (ORV) industry and operator of the industry leading ORV portal, www.CountyImports.com. The Company's web properties have emerged as the established home for all facets of the ORV industry, including off-road buggies, scooters, ATVs, parts and accessories. San West's retail store locations in Southern California specialize in the design, manufacture, sales and repairs of off-road buggies. Additionally, the retail and online stores provide aftermarket performance products and accessories for off-road buggies and other ORVs. Buggy repair services are sold and fulfilled at the Santee, California retail location. For further information about San West, Inc. visit www.CountyImports.com, www.CountyImportparts.com, www.BuggyNation.com, www.youtube.com/user/CountyImportsdotCom, and www.SanWestInc.com.

Forward-Looking Statements
This release contains forward-looking statements, including, without limitation, statements concerning our business and possible or assumed future results of operations. Our actual results could differ materially from those anticipated in the forward-looking statements for many reasons including: our ability to continue as a going concern, adverse economic changes affecting markets we serve; competition in our markets and industry segments; our timing and the profitability of entering new markets; greater than expected costs, customer acceptance of our products or difficulties related to our integration of the businesses we may acquire; and other risks and uncertainties as may be detailed from time to time in our public announcements and SEC filings. Although we believe the expectations reflected in the forward-looking statements are reasonable, they relate only to events as of the date on which the statements are made, and our future results, levels of activity, performance or achievements may not meet these expectations. We do not intend to update any of the forward-looking statements after the date of this document to conform these statements to actual results or to changes in our expectations, except as required by law. There is no assurance that a definitive agreement will be completed.

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