SOURCE: San West, Inc.

January 20, 2011 08:01 ET

San West's Online Sales Divisions Growth Exceeds 629% in 2010

CountyImports.com Online Sales Increased by More Than 111% in 2010, Record Growth Expected in 2011

SAN DIEGO, CA--(Marketwire - January 20, 2011) - San West, Inc. (OTCBB: SNWT), an emerging leader in the off-road vehicle (ORV) industry, today announced that total un-audited Internet sales for its partner website www.CountyImports.com approached $2,300,000 for calendar year 2010. This figure represents an increase of more than 629% over San West's total online sales for 2009 (approximately $325,000) and an increase of more than 111% over un-audited online sales logged by County Imports during 2009. These transactions are not associated with goods sold at any Buggy World brick & mortar locations or affiliate shops

Unit sales at CountyImports.com grew by more than 135% during 2010, surpassing 1,500, while the average online order grew by 8.24% to an all-time record high of $1,503.41 per transaction. Management is pleased to announce that these results align perfectly with numerous positive reports issued by San West, Inc. throughout the year and have met or exceeded all expectations set at the beginning of 2010.

San West, Inc. and CountyImports.com -- the 2nd largest online ORV dealer in the U.S. with a historical base of more than 25,000 customers -- entered into a strategic partnership/revenue share agreement in October of 2009. It is important to note that given the timing of the agreement, only a small portion of County Import's overall annual sales were attributable to overall San West revenues during 2009.

"Our partnership with CountyImports.com has exceeded all initial expectations and has effectively tripled San West's annual revenues while positioning the company for optimal growth going forward. At this point, I would like to take a moment to give a sincere thanks to all County Imports personnel for their hard work and substantial contributions since the formation of our agreement," commented San West, Inc. CEO Frank Drechsler. "We've made a number of promising changes to our sales staff as well as our fulfillment, distribution, and customer service system and look forward to reporting positive results in 2011, particularly with regard to our e-commerce business."

Commenting on today's announcement, Jesse Gonzales, President of County Imports, stated, "Business has never been better and after evaluating current and anticipated market trends as well as our own aggressive future growth strategy, we anticipate sales growth of approximately 14% during 2011. To achieve this growth, we plan on releasing a variety of new products over the next few months and are now preparing for our Spring/Summer kickoff, which will begin in mid-February. I'm excited to continue our mutually rewarding relationship with San West in the new year, which is shaping up to be the best in CountyImports.com history and look forward to updating the public on our progress as significant events transpire."

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About San West, Inc.
San West is an emerging leader in the off-road vehicle (ORV) industry and operator of the industry leading ORV portal, www.CountyImports.com. The Company's web properties have emerged as the established home for all facets of the ORV industry, including off-road buggies, scooters, ATVs, parts and accessories. San West's retail store locations in Southern California specialize in the design, manufacture, sales and repairs of off-road buggies. Additionally, the retail and online stores provide aftermarket performance products and accessories for off-road buggies and other ORVs. Buggy repair services are sold and fulfilled at the Santee, California retail location. For further information about San West, Inc. visit www.CountyImports.com, www.CountyImportparts.com, www.BuggyNation.com, www.youtube.com/user/CountyImportsdotCom, and www.SanWestInc.com.

Forward-Looking Statements
This release contains forward-looking statements, including, without limitation, statements concerning our business and possible or assumed future results of operations. Our actual results could differ materially from those anticipated in the forward-looking statements for many reasons including: our ability to continue as a going concern, adverse economic changes affecting markets we serve; competition in our markets and industry segments; our timing and the profitability of entering new markets; greater than expected costs, customer acceptance of our products or difficulties related to our integration of the businesses we may acquire; and other risks and uncertainties as may be detailed from time to time in our public announcements and SEC filings. Although we believe the expectations reflected in the forward-looking statements are reasonable, they relate only to events as of the date on which the statements are made, and our future results, levels of activity, performance or achievements may not meet these expectations. We do not intend to update any of the forward-looking statements after the date of this document to conform these statements to actual results or to changes in our expectations, except as required by law. There is no assurance that a definitive agreement will be completed. 

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