SOURCE: Sandeman Porto

May 13, 2013 09:35 ET

Sandeman Porto's CO2 Challenge Urges Cocktail Enthusiasts to Add a Pop to Port Cocktails

Carbonated Drink Contest Provides Fans With the Chance to Attend Tales of the Cocktail Festival in New Orleans

NEW YORK, NY--(Marketwired - May 13, 2013) - Sandeman Porto, the world's leading port and sherry company, announces today its newest social media contest, the CO2 Cocktail Challenge, which encourages port lovers to express their passion for inventive libations. To celebrate the rising mixology trend of carbonated mixed drinks, Sandeman is challenging its fans to create a unique port cocktail that incorporates carbonation for the chance to win a trip for two to the world renowned Tales of the Cocktail festival.

Entries must include an original carbonated recipe, using at-home soda makers or the addition of an effervescent ingredient, with an image of the drink that will be shared through the Sandeman CO2 Cocktail Challenge tab on Facebook. The judging panel will choose the best recipe based on taste, presentation and overall ingenuity, in addition to the creative use of carbonation.

 "Carbonating cocktails by adding in a bit of fizz is something anyone can do at home, and port cocktails have a fantastic surprise of depth and flavor, " said George Sandeman of the House of Sandeman. "It's exciting to see how Sandeman lovers expand and redefine traditional conceptions of port cocktails with our versatile Founders Reserve Porto."

As the creator of more than 40 products, Sandeman is a leader in the fortified wine industry. Founded in 1790 by port legend George Sandeman, the tradition and skill of creating delicious pours has been passed down through seven generations of Sandeman's descendants, to his namesake, current Chairman of the House of Sandeman, George Sandeman.

The contest winner will be invited to join his/her fellow enthusiasts at Tales of the Cocktail®, an annual drinks festival that brings together the most respected minds in mixology for five days of cocktails, cuisine and culture. Held annually in New Orleans, this international event has something for cocktail professionals and aficionados alike, with a spirited schedule of seminars, dinners, competitions and tasting rooms.

To enter the Sandeman CO2 Cocktail Challenge, participants may visit www.facebook.com/SandemanPorto to submit their original recipe and a photograph of the prepared cocktail between May 13, 2013 and June 7, 2013 (11:59:59 p.m. EST). A winner will be selected on or about June 10. For more information on Sandeman Porto, please visit http://www.sandeman.eu.

About Pernod Ricard USA

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).

The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu® flavored rum, Kahlúa® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in Purchase, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.

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