Sandvine Incorporated

Sandvine Incorporated

October 20, 2010 07:01 ET

Sandvine Internet Report: Average is Not Typical

Sandvine Report Highlights the Diversity of Subscriber Experiences in Fixed and Mobile Networks

WATERLOO, ONTARIO--(Marketwire - Oct. 20, 2010) -

Attention Technology Editors

Sandvine, (TSX:SVC)(AIM:SAND) a leading provider of intelligent broadband network solutions for cable, DSL, FTTx, fixed wireless and mobile operators, today announced that it has launched an Internet traffic trends report, entitled "Fall 2010 Global Internet Phenomena", based on data from cable, DSL and mobile service provider networks, spanning four regions worldwide including, Asia-Pacific, Europe, Latin America and North America.

This is the eighth report in an ongoing series of Internet phenomena & traffic analysis Sandvine has published since 2002. Sandvine's global view, which includes over 200 service provider customers spanning more than 80 countries, makes the report the most comprehensive of its kind in the industry.

Sandvine's major findings reveal the subtle yet substantial differences between behavior patterns of consumers in various regions when connecting to the Internet. By contrasting Internet usage with previous Sandvine reports, analysis shows that even within regions traffic trends have changed over the past six-to-twelve months.

"The Internet has a unique way of bridging international gaps and bringing people together," said Dave Caputo, president and CEO, Sandvine. "Yet, interestingly, as we all plug into this international network to satisfy our social, professional and entertainment needs, our access patterns and online behaviors have become as unique as we are. The Internet is one single source that satisfies 500 million people, so it is no wonder that an average user does not exist."

Regional Internet findings:

  • In the United States, Netflix represents more than 20 percent of downstream traffic during peak times and is heaviest between 8-10 p.m.
  • The Asia-Pacific region ramps up their Internet usage at 5 a.m. and their median monthly data consumption is close to 12 gigabytes per household compared to 4 gigabytes in North America
  • In Europe, zSHARE has become the dominant leader for storage and back-up services. It accounts for 3 percent of downstream traffic during peak periods
  • Behaviorally, some subscribers in Latin America use the Internet the same regardless of a fixed or wireless connection. For example, close to 1/3 of traffic on wireless and fixed networks is real-time entertainment such as YouTube or PPStream
  • Overall there is a wide variation between the amount of time Internet connections are active. For example, in North America the average time a fixed connection is active is 3 hours, whereas in Asia-Pacific it's closer to 5.5 hours

Another major driver affecting worldwide Internet behavior is the increased availability of 3G and 4G networks. Internet mobility has become as accessible as fixed line in many regions and subscribers are taking full advantage of the flexibility that converged networks offer.

"This is the first report where we compared the behaviors of fixed and mobile users," said Mr. Caputo. "For a subscriber the Internet is the Internet, regardless of when, where or how they connect to the network and that is consistent in our findings. Usage plans and personalized services that appeal to the broadband-individual, rather than the broadband-household have become the Internet of today."

Fall 2010 Global Internet Phenomena report - methodology

This study was based on a representative cross-section of the world's leading fixed and mobile data providers serving spanning four regions worldwide including: Asia-Pacific, Europe, Latin America and North America. Data was gathered over a two-month period in August and September 2010 and captured the bits-per-second, per protocol and the number of active hosts per protocol on the network.

The data gathered in Sandvine's global Internet traffic report is completely subscriber-anonymous. No identifiable information of any kind, including IP addresses were collected during this study. Sandvine's network equipment analyzes data from an application utilization level and is not content aware.

With service provider customers in over 80 countries serving hundreds of millions of fixed and mobile subscribers, Sandvine is enhancing the Internet experience worldwide. For more information on Sandvine's platform, products, partners and applications please visit

Visit for the executive summary of the Fall 2010 Global Internet Phenomena report.


Sandvine's network policy control solutions focus on protecting and improving the quality of experience on the Internet.

Our award-winning network equipment and software helps DSL, FTTx, cable, fixed wireless and mobile operators better understand network traffic, manage network congestion, create new services and revenues, mitigate traffic that is malicious or undesirable to subscribers, deliver QoS-prioritized multimedia services and increase subscriber satisfaction. With service provider customers in more than 80 countries serving hundreds of millions of broadband and mobile data subscribers, Sandvine is enhancing the Internet experience worldwide.


Certain statements in this release constitute forward-looking statements or forward-looking information within the meaning of applicable securities laws and are made pursuant to the "safe harbor" provisions of such laws. Statements related to potential benefits of, and demand for, Sandvine's products or services including statements with respect to the features and benefits that may be achieved through the use of Sandvine's products or services and the relative position of these products vis-à-vis competitive offerings in the industry are forward-looking statements which are subject to certain assumptions, risks and uncertainties. These risks and uncertainties include such factors as rapid technological changes, changes in customer architecture and equipment deployment requirements, the introduction of competing technologies, the risks and uncertainties of new product introductions, dependence on key supplies and other similar factors that may cause the actual results, performance or achievements of Sandvine to differ materially from the results, performance, achievements or developments expressed or implied by such forward-looking statements. Readers are cautioned not to place undue reliance on such statements. Sandvine assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information

    Jennifer Ross
    +1 519 880 2232
    Rick Wadsworth
    +1 519 880 2400 ext. 3503
    Canaccord Adams Limited
    Andrew Chubb, Simon Bridges
    +44 0207 050 6500