SOURCE: Sandy Steele Unlimited

April 18, 2007 06:30 ET

Sandy Steele Unlimited CEO Included in Chinese-American Cultural Exchange Delegation

BEVERLY HILLS, CA -- (MARKET WIRE) -- April 18, 2007 -- Sandy Steele, CEO of Sandy Steele Unlimited, Inc. (PINKSHEETS: SSTU), has been selected to be a member of a delegation of American professional women to visit China as part of a cultural exchange program. The program is sponsored by Mr. Wukang Li, Director of World American Cultural Exchange Program in Tianjin, China, and is being coordinated through Mr. Larry Covin, Goodwill Ambassador to China and First Vice President and Entertainment Director of the Southern California Motion Picture Council in Los Angeles. "This is the first time in history that all women delegations from China and the United States have met together," stated Mr. Covin.

The Exchange Program will focus on Women's World Networking seminars sponsored by the "Beverly Hills Times" magazine where Ms. Steele is also the Health and Beauty Editor. A delegation of American businesswomen will travel to Tianjin to host a seminar for Chinese professional women to explore the commonalities and differences working women in both countries share. Later, China will send a delegation to Beverly Hills for a second seminar. "Although our cultural differences have been obvious in the past, I firmly maintain that basically all women everywhere in the world are the same and want very similar things in life. Once the old perceptions of how Chinese women view American women, and vice versa, have been dispelled, it should be a very fruitful venue for all attendees," said CEO Steele.

In addition to being a featured speaker at the seminars, Ms. Steele will interview attendees and document the events on video for playing on her Internet radio talk/entertainment show, "Honey, trust me on this...". The show is produced and streamed live over every Friday at 11 a.m. PDT, and all shows are archived in the content library for listening on demand and iPod downloading.

As a prelude to the networking exchange programs, Ms. Steele was recently interviewed for Chinese television by Ms. Yinhai Ni. She is the Host and Chief Editor of "Touring Around the Culture & Entertainment World" show on Tianjin TV network, China's third largest network. Ms. Ni travels around the world interviewing important people and places of cultural interest. Following the filming of Ms. Steele, they interviewed the Mayor of Los Angeles, Antonio Villaraigosa. The weekly show is seen by over 10 million people throughout China.

"This global opportunity has such far reaching implications for enhancing the future of SSTU's products and services. With the Olympics only one year away, the eyes of the world are on China, its women and culture. Modern Chinese women are seeking to enrich their lives in health, beauty, fashion and business opportunities. Since SSTU is a health and beauty company, we are simply walking through an open door to major international business possibilities," said Ms. Steele.

Sandy Steele Unlimited, Inc., (PINKSHEETS: SSTU) is an emerging conglomerate based in Beverly Hills, California, which has interests in the health, beauty, publishing, and media industries. (See

This press release includes forward-looking statements made under the "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements involve risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, including but not limited to the following: product development difficulties; market demand and acceptance of its products; ability to obtain financing; the impact of changing economic conditions; reliance on third parties, including potential suppliers; the impact of competitors; other factors not detailed in this press release. The company currently does not report its quarterly financials to the Securities and Exchange Commission.

Contact Information

  • Contact:

    Richard Kent