SANGOMA TECHNOLOGIES CORPORATION
TSX VENTURE : STC

SANGOMA TECHNOLOGIES CORPORATION

July 15, 2010 08:00 ET

Sangoma Introduces On-Demand Licensing for Award-Winning NetBorder Call Analyzer Software

Flexible, Pay-As-You-Go Subscription Model Enables More Efficient Business Management of Global Call Centers and Outsourced Service Providers

TORONTO, ONTARIO--(Marketwire - July 15, 2010) - Sangoma(R) Technologies Corporation (TSX VENTURE:STC), a leading supplier of hardware and software enabling server-based voice and data communication applications, today announced its award-winning NetBorder Call Analyzer software for outbound call centers and outsourced service providers is now available on a monthly subscription basis. The new pricing model enables Sangoma's customers and partners to implement a call progress analysis engine without a major financial commitment and provides a cost-effective option for them to manage their business needs rapidly and efficiently.

The on-demand version, available with Sangoma's NetBorder Call Analyzer 2.0, delivers the same feature set customers receive when they purchase a traditional software license. The only difference is in how customers purchase the software. For $8.95 USD per month per license, customers can go to Sangoma's website and use a credit card to purchase the number of software licenses they require. Licenses are valid for a full month; after completion of each month customers can chose to renew by selecting the necessary number of licenses.

"While we have many customers who buy our software outright, we also have customers who need more flexibility and prefer to operate on a month-to-month basis depending on their customer demand," said Frederic Dickey, director of product marketing at Sangoma. "This is especially true in hosted environments, where it is difficult to predict ongoing needs. We felt we need to let our customers decide the best way to pay for their software."

"We operate in a hosted environment for dialers, and the number of ports we require varies considerably from contract-to-contract and month-to-month," stated Matt Florell, president and CEO of the Vicidial Group. "It is difficult to predict how many licenses we need to purchase up front. With this flexible pricing model, we can continue to market our premium call center solution and scale up or down as required by the changing demands of our business."

Announced in April 2010, NetBorder Call Analyzer version 2.0 offers significant benefits to companies and outsourced service providers looking to optimize the performance of their outbound dialing campaigns, increase the productivity of their agents, reduce operating costs and ultimately increase contact center revenues. NetBorder Call Analyzer 2.0 further improves Sangoma's patent-pending call progress analysis engine, which automates the real-time classification of outbound calls. The software can determine with great accuracy and speed whether an outbound call reached a human, or a voice mail system, a fax machine or other type of device. This allows automated dialers to transfer only relevant calls to outbound call center agents, therefore significantly improving their productivity and the campaign business results as well as reducing operating costs. The new release also offers an international tone configurator that greatly facilitates and improves the performance of international deployments.

About Sangoma Technologies Corporation

Sangoma is the premium provider of voice and data connectivity components for software-based communication applications. Sangoma's data cards, voice cards, gateways and connectivity software are used in leading PBX, IVR, contact center and data-communication applications worldwide. The product line represents a comprehensive toolset for deploying cost-effective, powerful, and flexible software communication applications.

Founded in 1984, Sangoma Technologies Corporation is publicly traded on the TSX Venture Exchange (TSX VENTURE:STC). Additional information on Sangoma can be found at: www.sangoma.com.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

Contact Information

  • Calysto Communications
    Mara Gordon Samuels
    404.266.2060 x 21 (office) or 732.803.0081 (mobile)
    msamuels@calysto.com