Sanrio(R), Inc. & Duck(R) Brand Partner on Hello Kitty Duct and Packaging Tape

AVON, OH--(Marketwire - Apr 17, 2012) - Sanrio®, Inc., creator of the beloved icon Hello Kitty®, is partnering with ShurTech Brands, LLC to launch a new line of Hello Kitty^® duct and packaging tape, currently available at retailers nationwide.

Hello Kitty® duct tape comes in three different designs, all featuring the global icon with patterns ranging from peace signs and sun motifs to solid pink and purple backgrounds. Duck Tape^® fans can mix and match the patterns to create adorable Hello Kitty^® accessories including wallets, handbags and even duct tape dresses!

"Hello Kitty^® packaging tape is the perfect way to make the outside of a gift just as special as the inside, and Hello Kitty^® duct tape will allow fans of all ages to use their imagination to create something of their own while incorporating their favorite character," said Shelley Price, director of marketing for ShurTech Brands, LLC. "This new character print joins our expanding line of printed tapes and we look forward to adding even more characters to our Duck brand family."

Visit www.duckbrand.com to see each individual pattern and great how-to tips and design inspiration.

ABOUT SANRIO
Sanrio, best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody, and Keroppi, is a worldwide lifestyle brand founded on the "small gift, big smile^®" philosophy -- that a small gift can bring happiness and friendship to people of all ages. For over 50 years, this philosophy has served as the inspiration for the broad spectrum of unique Sanrio products and experiences. Today, more than 50,000 Sanrio-branded items are available in over 70 countries and upwards of 12,000 U.S. locations including department, specialty, national chain stores and over 100 Sanrio boutiques. For more information, please visit www.sanrio.com and www.facebook.com/hellokitty.

DUCK TAPE^® BRAND DUCT TAPE
An American original, Duck Brand^® is known for its quality and innovation which now includes more than 100 colors, prints and licenses. Duck^® brand duct tape is available nationally at mass merchandise, hardware and craft retailers in colors like aqua, fluorescent green, pink, orange and yellow, and prints such as Zig-Zag Zebra^®, Spotted Leopard^™ and Hot Rod^™, as well as the new College Duck Tape^® brand duct tape featuring logos from favorite college teams.

Duck Tape^® is marketed by ShurTech Brands, LLC, and the Duck^® brand, which offers an array of tapes, packaging supplies and home products that provide simple, imaginative and helpful solutions for a variety of tasks around the home, school and office. Visit DuckBrand.com for additional product information. And, keep up-to-date on Duck^® brand news by joining our more than five million fans on Facebook^® (facebook.com/ducktape) or by following us on Twitter^™ (@theduckbrand).

SHURTECH BRANDS
ShurTech Brands, LLC, markets do-it-yourself tapes, office and housewares products under the Duck^®, Painter's Mate Green^®, FrogTape^®, Caremail^® and Easy Liner^® brands. The company is a subsidiary of Shurtape Technologies, LLC, Hickory, N.C., an industry-leading producer of pressure sensitive masking, duct, packaging and specialty tape products, with facilities in the United States, Canada, Germany, Mexico, Peru, United Arab Emirates and China. Shurtape services numerous markets, including industrial, packaging, HVAC, professional paint, auto, marine, aerospace, arts and entertainment, and retail. Shurtape also manufactures and markets the Shurtape^® and Kip^® brands. Visit ShurTech.com for more information.

Twitter^® is a TM of Twitter, Inc.
Facebook^® is a registered trademark of Facebook, Inc.
Hello Kitty^® is a registered trademark of Sanrio Co., Ltd.