SOURCE: New Perfection Beverage Company

New Perfection Beverage Company

February 28, 2011 12:10 ET

SANS Natural Diet Soda Transforms the Soft Drink Market

New Perfection Beverage Company Announces Launch of Innovative, All-Natural, Zero-Calorie, Stevia-Sweetened, Superior-Tasting Line of Sodas

AUSTIN, TX--(Marketwire - February 28, 2011) - New Perfection Beverage Company, a seasoned team of soft drink industry experts, announced the launch of SANS Natural Diet Soda. This new line of sodas boasts the delightful enjoyment that consumers expect from soft drinks but without (or "sans") the negatives commonly associated with these beverages. Starting today, the first packs of SANS Soda are available and being featured in the Whole Foods flagship Austin, Texas store during the retailer's annual "Tribal Gathering" national meeting.

SANS Soda is the next evolution in the emerging diet soft drink segment that utilizes stevia as the sweetener. SANS Soda was developed with Cargill's Truvia™ rebiana which guarantees its purity level of stevia at 99%. Truvia™ rebiana is different from most stevia sold today because it consists of only the best-tasting components of the stevia leaf. When combined with SANS proprietary flavor technology and adjusted levels of carbonation compared to the competition, SANS Soda delivers a superior drinking experience and consumer preferred taste without the bitter off-notes traditionally associated with stevia sweetened beverages.

In addition, not only does SANS Soda contain zero calories, zero artificial sweeteners, zero artificial colors or flavors, and zero genetically modified organisms, but unlike current stevia sodas on the market, SANS Soda contains no erythritol.

"We are passionate about soft drinks and understand the refreshment and joy that they bring to consumers," Thomas Oh, VP of Business Development explains. "We also recognize that consumers are seeking smarter choices when it comes to their soda consumption. We are proud to partner with Whole Foods to provide their consumers with a fun, zero-calorie, great tasting option with SANS Soda. Now consumers can enjoy their sodas without any guilt."

SANS Soda is available in five delicious flavors: Cola, Root Beer, Lemon Lime, Orange, and Black Cherry. A 6-pack of cans retails for between $5.49 and $5.99. All flavors are now being sold at the flagship Whole Foods Austin, TX store and will be available shortly in the remaining Whole Foods Southwest Region stores in Texas and Louisiana before expanding to other grocery and natural channel retailers in the area.

About New Perfection Beverage Company
New Perfection Beverage Company, located in Austin, Texas, is a wholly owned subsidiary of Big Red, Inc. Big Red, Inc is among the most experienced beverage companies in North America with a history dating back to 1937. Along with Big Red, recognized as the United States' number-one selling red soda, Big Red, Inc. markets beverage brands Big Blue, Diet Big Red, NuGrape, and Nesbitt's products.

Contact Information

  • For further information please contact
    Thomas Oh
    Email Contact