SOURCE: American Dream Realty

American Dream Realty

November 23, 2011 16:43 ET

Santa Cruz Real Estate Broker American Dream Realty Launches New Website

SANTA CRUZ, CA--(Marketwire - Nov 23, 2011) - American Dream Realty (ADR) is excited to announce the launch of its redesigned advanced technology website at

Broker Don Gerig Sr stated, "In today's challenging market we felt it was essential to have high visibility online. Buyers and sellers have great expectations for real estate websites. We have met these demands with an easy-to-use, comprehensive, high-ranking website solution. What makes this website so visible, is that it's very search engine friendly with a page one ranking using many real estate-related keywords. We have had very positive responses, and I'm really proud of our in-house team that designed it.

"What makes this site different than the competitors', is that most real estate websites offer a property search, agent information and occasionally some area information," continued Gerig. "We take it a step further by providing an extensive information loaded real estate resource. We have found that buyers and sellers have a lot of questions and concerns with the current market. We decided to make these resources available to everyone not just ADR clients. This was a decision based upon that fact that we want to provide and help the entire real estate community.

"We want to offer advanced technology without over complicating it for our consumers. There is so much great real estate technology available but we needed to make sure we didn't overdo it. In fact, a lot of our technology is working behind the scenes. We wanted to improve the experience for buyers and sellers without diminishing the ability of a majority of our visitors who are on our site to search for properties," said Gerig.

An example of ADR's latest behind-the-scenes technology is the smart automated "new listings" email service. When a client searches or views a listing, their software automatically updates the client preferences. When a client is requesting a specific search for a home with a two car garage, the software finds additional properties that are similar and emails them other suggested properties. With this technology, there is a good chance your dream home will find you!

American Dream Realty is a family-owned and -operated real estate brokerage. The broker (Don Gerig Sr) and the manager (Don Gerig Jr) have over 50 years of combined real estate experience. They specialize in everything from Santa Cruz beach homes to Santa Cruz mountain properties. "We look forward to sharing our real estate knowledge with everyone in our community. Please visit our new website at, the #1 Santa Cruz real estate resource," concluded Gerig.

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