Childhood Cancer Foundation Gala 2006

Childhood Cancer Foundation Gala 2006

November 13, 2006 10:34 ET

Santa Delivers “Mountain of Toys” to

Help Fight Childhood Cancer

Attention: Assignment Editor, City Editor, Health/Medical Editor, News Editor, Photo Editor MEDIA ADVISORY/TORONTO, ONTARIO--(CCNMatthews - Nov. 13, 2006) - Santa, a Hollywood film and cancer-fighting kids are joining forces to help Toronto fight childhood cancer through the sale of fabulous brand new toys with proceeds going to the Childhood Cancer Foundation Canada. The Foundation funds research, provides support programs, and advocates for children and their families who are affected by cancer. The toy sale, located at Days Hotel & Conference Centre - Toronto Downtown 30 Carlton Street, will run Friday November 17 (11am-2pm; 5pm-7pm) and Saturday November 18 (9am until sold out) with a media photo and interview opportunity to be held on Thursday November 16 at 11am. The media opportunity will feature a veritable mountain of toys, Santa (THE Santa from the Santa Claus Parade), along with other Santa Claus Parade celebrity characters, Brandon Schupp (kid mountaineer and fundraiser), and cancer-fighting kids and their families. Santa, the elves and cancer fighting kids will inspect the toys, put the finishing touches on the toy set up, the Hotel Lobby tree, share Christmas wishes while cancer families will talk about what it means to them to have Torontonians help them by buying a toy. Throughout the sale, bins for charitable toy drives will also be on hand meaning Torontonians can help kids with cancers AND kids who might otherwise go without toys this Christmas. What: -Childhood Cancer Foundation's "Mountain of Toys," the sale of brand new fabulous toys donated by Dustin Hoffman's currently in production film, "Mr. Magorium's Wonder Emporium."Who:-Santa Claus (THE Santa from the Santa Claus Parade) along with elves and other Parade Celebrities-Brandon Schupp, Childhood Cancer Foundation Supporter and kid mountaineer (helped raise $140,000 this summer by climbing a 10,000 foot mountain for the 10,000 kids in Canada living with cancer.-Cancer-fighting kids and families-Mary Lye, Childhood Cancer Foundation spokesperson and mother of childhood cancer survivorWhere:-Days Hotel & Conference Centre - Toronto Downtown, 30 Carlton Street (just steps East of Yonge)When Media op: -Thursday November 16, 2006, 11amWhen Toy Sale: -Friday, November 17, 2006 (11-2; 5-7) -Saturday, November 18, 2006 (9am until sold out)Recent research shows that one in four children who are diagnosed with cancer will die of the disease. With a mortality rate of close to 25%, Canada loses tens of thousands of years of potential life each year to childhood cancer. About 10,000 Canadian children are currently undergoing treatment for cancer and 1,500 new cases are diagnosed annually. The Key to a 100% cure rate and improved treatments is research. The Childhood Cancer Foundation Canada is a national, volunteer governed, charitable organization dedicated to improving the quality of life for children with cancer and their families. They strive to meet their objectives by undertaking and supporting national initiatives which result in the increased survival and wellbeing of our children, and ultimately, a cure for all childhood cancers. It is Canada's only national organization working exclusively in the area of children's cancer. For more information, please visit /For further information: or to arrange for an interview, please contact:
Susan McLennan
Babble On Communications
Dir Ph: (416) 699-1846
Cell: (416) 525-5177


Deborah Keegan
Babble On Communications
Dir Ph: (416) 691-5168

Contact Information

  • Susan McLennan, Babble On Communications
    Primary Phone: 416-699-1846
    Secondary Phone: 416-525-5177