SOURCE: Santa Fe Holding Company, Inc.

October 14, 2008 09:00 ET

Santa Fe Cattle Co. Steakhouse Restaurant Opening in Albertville, Alabama, October 27th

6th New Store for Santa Fe in 2008 as Rapid Growth Continues

ALBERTVILLE, AL and NASHVILLE, TN--(Marketwire - October 14, 2008) - The popular and rapidly growing Santa Fe Cattle Co. roadhouse style steak restaurant chain ( will officially open the doors to its newly constructed restaurant in Albertville, Alabama, on Monday, October 27th, at 4:00 p.m. Santa Fe Cattle Co. brings Albertville area residents the opportunity to experience simply awesome food in a distinctive down-home casual atmosphere at a very reasonable price. The new store is part of publicly traded parent company Santa Fe Holding Company's (PINKSHEETS: SFHD) plan to expand the chain by eight locations in 2008, with an additional 12 new sites slated for 2009. This will be the chain's 25th store and the sixth new location opened this year.

"The town has experienced recent growth and we see it as a great location for us. We're looking forward to being part of the community and we believe this location holds the promise of topping the performance of some of our recent record setting stores," said Don Clifford, Santa Fe's vice president of real estate development. "We could not ask for a better situation than the one we have found in Albertville. The citizens and local government of this solid community have welcomed us with wide open arms."

The Albertville location complements SFCC's presence in Alabama. Within 45 miles of operating units in Gadsden and Ft. Payne, Albertville offers an opportunity to serve the market more efficiently.

Construction began in May of 2008 on this newest Santa Fe Cattle Company, located at 7349 US 431, Albertville, AL. It features the company's newly developed design; with space to seat 187 guests in an efficient 5,947 sq. ft. layout. The family-friendly restaurant chain currently operates in seven states, including locations in Gadsden and Ft. Payne, AL. Flourishing in spite of the troubled economy, the company's strong sales and revenue growth have established Santa Fe Cattle Co. as one of the fastest growing concepts in the restaurant industry, with 57% revenue growth in 2007. The company is projecting revenues of $56 million in 2008, an increase of 69% over its 2007 financial performance.

About Santa Fe Holding Co.

Publicly traded Santa Fe Holding Company (PINKSHEETS: SFHD) of Brentwood, Tenn., operates Santa Fe Cattle Co., one of the nation's fastest growing casual dining "roadhouse" steak restaurant chains. Started in 1996, it provides customers with a unique blend of perfectly aged USDA Choice steaks, ribs, fajitas, Texas Hill Country-influenced homemade sauces and dressings, and mouth-watering Chuck Wagon favorites developed exclusively for the company. Each restaurant's distinctive signature décor includes the "Big Ass Fan." This unique atmosphere creates a fun, nostalgic, down-home, family-oriented atmosphere reminiscent of the Old West with simply awesome food, amazingly friendly service -- all at a reasonable price. For more information, visit:

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Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:

Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company's cash flow, competition, availability and cost of materials and labor and suitable real estate locations; and other risk factors.

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