SOURCE: Santa Fe Holding Company, Inc.

August 14, 2008 08:00 ET

Santa Fe Cattle Co. Steakhouse Restaurant Opening in McComb, Miss., August 18th

5th New Store for Santa Fe in 2008 as Rapid Growth Continues

MCCOMB, MS and NASHVILLE, TN--(Marketwire - August 14, 2008) - The popular and rapidly growing Santa Fe Cattle Co. roadhouse style steak restaurant chain (www.santafecattle.com) will officially open the doors to its newly constructed restaurant in McComb, Mississippi, on Monday, August 18th,at 4:00 p.m. Santa Fe Cattle Co. brings McComb area residents the opportunity to experience simply awesome food in a distinctive down-home casual atmosphere at a very reasonable price. The new store is part of publicly traded parent company Santa Fe Holding Company's (PINKSHEETS: SFHD) plan to expand the chain by eight locations in 2008, with an additional 12 new sites slated for 2009. This will be the chain's 24th store and the fifth new location opened this year.

"The town has experienced recent growth and we see it as a great location for us. We're looking forward to being part of the community and we believe this location holds the promise of topping the performance of some of our recent record setting stores," said Don Clifford, Santa Fe's vice president of real estate development. "We could not ask for a better situation than the one we have found in McComb. The people in this darling, solid American community have welcomed us with wide open arms. I can see why John Grisham writes so favorably about McComb in his books."

McComb was selected as a site after Santa Fe CEO Danny York and VP of Real Estate Development Don Clifford were passing through and found the local restaurants packed during lunch hour. They saw an opportunity and began researching it. During the process, they were introduced to Brad Clark, CEO of Clark Construction Inc. of Mississippi (http://www.clarkinc.com), a developer and contractor based in McComb. The synergies evolved into a close business relationship as Clark was selected as the contractor for the McComb store. Santa Fe has now contracted with Clark for development and construction of five more sites currently underway, with more planned for the future.

"It was pure serendipity that we ran across McComb and Brad Clark," Clifford noted. "Clark Construction has done an incredible job for us and we are excited to be working closely with his organization as Santa Fe Cattle Co. continues to grow and we introduce our light-hearted atmosphere and broad range of delicious steaks and Texas Hill Country fare to an ever-increasing number of mid-size cities, like McComb."

Brad Clark said, "Clark Construction is proud to be associated with Santa Fe Cattle Co. Our whole team is on board with their concept and is committed to a successful partnership with Santa Fe Cattle Co. It is refreshing to work with Danny and Don and to be a part of an exciting company with an aggressive expansion plan. Each new community has given us the red carpet treatment and is excited about having a Santa Fe Cattle Co. restaurant in their city."

The Santa Fe Cattle Company restaurant chain is led and was co-founded by Danny York, who also co-founded the Logan's Roadhouse steakhouse chain. York and his leadership team attribute the company's success to their unique business concept combined with an aggressive yet proven expansion strategy into secondary U.S. markets, which have been eager to gain a true steakhouse dining option.

Construction began in late March, 2008 on this newest Santa Fe Cattle Company, located at 523 Apache Dr. It features the company's newly developed design; with space to seat 187 guests in an efficient 5,947 sq. ft. layout. The family-friendly restaurant chain currently operates in seven states, including locations in Columbus and Tupelo, Miss. Flourishing in spite of the troubled economy, the company's strong sales and revenue growth have established Santa Fe Cattle Co. as one of the fastest growing concepts in the restaurant industry, with 57% revenue growth in 2007. The company is projecting revenues of $58 million in 2008, an increase of 70% over its 2007 financial performance.

About Santa Fe Holding Co.

Publicly traded Santa Fe Holding Company (PINKSHEETS: SFHD) of Brentwood, Tenn., operates Santa Fe Cattle Co., one of the nation's fastest growing casual dining "roadhouse" steak restaurant chains. Started in 1996, it provides customers with a unique blend of perfectly aged USDA Choice steaks, ribs, fajitas, Texas Hill Country-influenced homemade sauces and dressings, and mouth-watering Chuck Wagon favorites developed exclusively for the company. Each restaurant's distinctive signature décor creates a nostalgic, down-home, family-oriented atmosphere reminiscent of the Old West with simply awesome food, amazingly friendly service -- all at a reasonable price. For more information, visit: www.santafecattle.com.

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Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company's cash flow, competition, availability and cost of materials and labor and suitable real estate locations; and other risk factors.

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