SOURCE: Santa Fe Holding Company, Inc.

April 24, 2008 09:30 ET

Santa Fe Holding Co. Announced Today the Addition of PrecisionIR to Increase Global Investor Awareness

BRENTWOOD, TN--(Marketwire - April 24, 2008) - Santa Fe Holding Co., Inc. (PINKSHEETS: SFHD) has hired PrecisionIR to assist the company with its investor relations and corporate communication strategies. Santa Fe Holding Co. is a restaurant holding company which currently owns and operates 22 Santa Fe Cattle Co. restaurants located throughout 7 states.

This is a huge move for Santa Fe Cattle Co. The company has continued to execute its growth strategy flawlessly adding 8 new locations in 2007 and 2 new stores so far in 2008. The company has another 8 stores in various stages of completion for 2008. Sales grew by more than 57% in 2007 and are expected to grow by more than 80% in 2008. "We believe we have an exciting story to tell the investment community and we are very excited to have PrecisionIR in our corner," stated Danny York, CEO of Santa Fe. They do it all from annual reports to web casting; PrecisionIR helps companies deliver the right message to the right audience. Over 3,500 corporate clients in 13 countries rely on their services to target and attract institutional and high net-worth investors. Their services include comprehensive global investor relations and investment information services which they have provided to public companies and mutual funds since 1992.

"With our proven restaurant concept growing at such a fast pace, it was only a matter of time before we needed to take this step," says Mr. York. The next two stores open in the next 30 days in Ardmore, OK, and Tuscaloosa, AL. Santa Fe Cattle Co. is one of the fastest growing restaurant chains in North America and has embarked on an aggressive growth strategy which will double the number of current locations over the next two years.

Investors can learn more about the company, the food, store locations, and future restaurant sites on our website: www.santafecattle.com

ABOUT PRECISIONIR

PrecisionIR is a leading provider of online investor relations and web-based corporate communications solutions to companies worldwide. From annual reports to web casting, PrecisionIR helps companies deliver the right message to the right audience. Over 3,500 corporate clients in 13 countries rely on our services to target and attract institutional and high net-worth investors.

Our services include the global investor relations and investment information services which we have provided to public companies and mutual funds since 1992, and our rapidly growing web casting and web conferencing business.

ABOUT THE COMPANY

Santa Fe Holding Company is the holding company for one of the nation's fastest growing casual dining "roadhouse" steak restaurant chains, with locations in seven states. Santa Fe Cattle Co., started in 1996, provides customers with a unique blend of perfectly aged USDA Choice steaks and mouth-watering Chuck Wagon favorites developed exclusively for Santa Fe Cattle Co. The menu contains a melting pot of Texas Hill Country influences, from south of the border enchiladas and fajitas to hearty sausage and authentic flavored sauces and dressings that can only be found at a Santa Fe Cattle Co. restaurant. Each store has a "Big Ass Ceiling Fan" encompassing the entire dining room with customers enjoying the casual, nostalgic family oriented atmosphere reminiscent of the old west. The company, located in Brentwood, TN, was established to provide customers with great food, awesome service, in a fun atmosphere, all at a reasonable price.

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