SOURCE: Santa Fe Holding Company, Inc.

February 22, 2008 10:54 ET

Santa Fe Holding Company, Inc. Announced Today That It Will Open the Company's 22nd Restaurant in Troy, AL February 25, 2008

BRENTWOOD, TN--(Marketwire - February 22, 2008) - Santa Fe Holding Co., Inc. (PINKSHEETS: SFHD), the parent company of Santa Fe Cattle Co., announced today that it has set the opening date of its newest restaurant. This will be the company's 22nd location and will open on Monday, February 25th in Troy, AL. Santa Fe Holding Co. is a restaurant holding company which currently owns and operates 21 Santa Fe Cattle Co. restaurants located throughout 7 states.

The new store is located in Troy, AL and will be the second location to open in 2008. In announcing the opening date, Santa Fe Cattle Co. Chairman, Danny York, said, "We are very excited to be opening our 7th location in the great state of Alabama. The Alabama market has been one of our strongest and we will open at least 3 more locations in Alabama in 2008," The most recent Santa Fe Cattle Co. to open in Alabama was this past December in Gadsden and is doing very well, Mr. York went on to say. Mr. York also mentioned that the next Alabama location in Tuscaloosa is well under construction and will be opening sometime this spring. Santa Fe Cattle Co. currently has 5 locations under construction and will open a total of 10 new locations in 2008. After showing positive same store sales in January York noted, "Our customers love our new 6,000 square foot model store and really appreciate the fact that we have kept our prices low given the fact that almost every food commodity has increased in price. We will continue to provide the best price to value experience in the steakhouse industry."

The company currently has five new locations under construction, with all of those stores on schedule to open in the first and second quarter of 2008. Santa Fe Cattle Co. is one of the fastest growing concepts in the restaurant industry, ending 2007 with total revenue up more than 57% over last year. The company currently has property bought or under contract to open 10 new stores in calendar year 2008.

Investors can learn more about the company, the food, and store locations on our website:


Santa Fe Holding Company is the holding company for one of the nation's fastest growing casual dining "roadhouse" steak restaurant chains with locations in seven states. Santa Fe Cattle Co., started in 1996, provides customers with a unique blend of perfectly aged USDA Choice steaks and mouth-watering Chuck Wagon favorites developed exclusively for Santa Fe Cattle Co. The menu contains a melting pot of Texas Hill Country influences, from south of the border enchiladas and fajitas to hearty sausage and authentic flavored sauces and dressings that can only be found at a Santa Fe Cattle Co. restaurant. Each store has a "Big Ass Ceiling Fan" encompassing the entire dining room with customers enjoying the casual, nostalgic family oriented atmosphere reminiscent of the old west. The company, located in Brentwood, TN, was established to provide customers with great food, awesome service, in a fun atmosphere, all at a reasonable price.

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