SOURCE: Santa Fe Holding Company, Inc.

May 15, 2008 09:30 ET

Santa Fe Holding Company, Inc. Announced Today That It Will Open the Company's 24th Restaurant in Ardmore, OK on May 19, 2008

BRENTWOOD, TN--(Marketwire - May 15, 2008) - Santa Fe Holding Co., Inc. (PINKSHEETS: SFHD), the parent company of Santa Fe Cattle Co., announced today that it has set the opening date of its newest restaurant. This will be the company's 24th location and will open on Monday, May 19th in Ardmore, Oklahoma. Santa Fe Holding Co. is a restaurant holding company which currently owns and operates 23 Santa Fe Cattle Co. restaurants located throughout 7 states.

The new store is located in the Ardmore Commons, a Burk Collins Development. This development will eventually have an 8 screen movie theater, is currently located next to a new Lowe's, and is less than two miles from one of the town's largest employers, the Michelin Tire Plant. Company Chairman Danny York noted, "Santa Fe Cattle Co., in my opinion, has the best location due to the high traffic count in front of the store and very little competition in the surrounding area." Mr. York went on to say, "This is our kind of market."

He went on to note that the Ardmore store will be one of many in the south Oklahoma state market. Currently Santa Fe Cattle Co. has eight locations in the Oklahoma City market.

York also said, "Oklahoma has been a great state for our concept and we plan on developing at least 12 more stores in that state over the next 2 years."

With the opening of Ardmore, Santa Fe Cattle Co. will have opened 4 new locations in 2008 with their latest opening taking place in Tuscaloosa, Alabama just two weeks ago.

"The Oklahoma market is vibrant and not experiencing the same slowdown the rest of the country seems to be concerned about," stated Don Clifford, Vice President of Real Estate. "One of the states top industries is oil and with oil prices remaining so high the economy seems to be buffered from the typical economic slowdown."

Mr. Clifford added, "We are excited to be positioned with six stores currently under development in Oklahoma."

The company currently has five new locations under construction, with all of those stores on schedule to open during the next two quarters. Santa Fe Cattle Co. is one of the fastest growing concepts in the restaurant industry, ending 2007 with total revenue up more than 57% over last year. The company currently has property bought or under contract to open 10 new stores in calendar year 2008.

Investors can learn more about the company, the food, and store locations on our website:


Santa Fe Holding Company is the holding company for one of the nation's fastest growing casual dining "roadhouse" steak restaurant chains with locations in seven states. Santa Fe Cattle Co., started in 1996, provides customers with a unique blend of perfectly aged USDA Choice steaks and mouth-watering Chuck Wagon favorites developed exclusively for Santa Fe Cattle Co. The menu contains a melting pot of Texas Hill Country influences, from south of the border enchiladas and fajitas to hearty sausage and authentic flavored sauces and dressings that can only be found at a Santa Fe Cattle Co. restaurant. Each store has a "Big Ass Ceiling Fan" encompassing the entire dining room with customers enjoying the casual, nostalgic family oriented atmosphere reminiscent of the old west. The company, located in Brentwood, TN, was established to provide customers with great food, awesome service, in a fun atmosphere, all at a reasonable price.

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