SOURCE: Santa Fe Holding Company, Inc.

August 21, 2007 09:30 ET

Santa Fe Holding Company, Inc. Announced Today That Its Newest Location in Rome, GA Will Open on September 18th

BRENTWOOD, TN--(Marketwire - August 21, 2007) - Santa Fe Holding Company, Inc. (PINKSHEETS: SFHD) announced today that its newest location in Rome, GA will open on Sept. 18th. This marks the sixth location opened in 2007. It also marks the 18th location overall for the fast growing restaurant chain. Santa Fe Holding Co. is a restaurant holding company which currently owns and operates 17 Santa Fe Cattle Co. restaurants with 1 licensed store located in 7 states.

"Rome, GA will be our biggest opening yet," remarked Danny York, Chairman and Founder. He also added that the site in Rome is probably the best location in the entire city. The Rome store will mark the 4th of the new 6,000-sq.-foot redesigned prototype store. According to Mr. York, "All of the new prototype stores have opened and remained far above the $3,000,000 per year in annualized sales. The store will employ over 120 people and will open the door for more stores to be built in the great state of Georgia in the coming 12 months."

"We have planned 2 new stores for Georgia in 2008," stated Mr. York. "The property is about 2 acres and is located on Turner McCall Blvd. which is the main thoroughfare in Rome. It is a stand-alone parcel and sits next to the Oostanaula River that runs through downtown Rome, so the visibility and ingress/egress is unmatched."

Investors can learn more about the company, its food, and take a look at our stores and where we are located on our website: www.santafecattle.com.

ABOUT THE COMPANY

Santa Fe Holding Company is the holding company for one of the nation's fastest growing casual dining "roadhouse" steak restaurant chains with locations in 7 states. Santa Fe Cattle Co., started in 1996, provides customers with a unique blend of perfectly aged USDA Choice steaks and mouth watering Chuck Wagon favorites developed exclusively for Santa Fe Cattle Co. The menu contains a melting pot of Texas Hill Country influences, from south of the border enchiladas and fajitas to hearty sausage and authentic flavored sauces and dressings that can only be found at a Santa Fe Cattle Co. restaurant. Each store has a "Big Ass Ceiling Fan" encompassing the entire dining room with customers enjoying the casual, nostalgic family oriented atmosphere reminiscent of the old west. The company, located in Brentwood, TN, was established to provide customers with great food, awesome service, in a fun atmosphere, all at a reasonable price.

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