SOURCE: Santa Fe Holding Company, Inc.

March 06, 2008 13:56 ET

Santa Fe Holding Company Sets New Opening Week Sales Record in the Company's New Troy, AL Location

BRENTWOOD, TN--(Marketwire - March 6, 2008) - Santa Fe Holding Co., Inc. (PINKSHEETS: SFHD), the parent company of Santa Fe Cattle Co., announced today that its newest store, located in Troy, AL, set a company sales record for the first week of business, topping $100,000. Santa Fe Holding Co. is a restaurant holding company which currently owns and operates 22 Santa Fe Cattle Co. restaurants located throughout 7 states.

Santa Fe Cattle Co. opened its latest restaurant on Feb. 25 in Troy, AL, and set a new company sales record for the first week of business. Danny York, Chairman, said, "The Troy, AL, location did $100,112 in sales the first seven days, which is a new company record." He went on to say that "The company strategy of opening smaller 6,000-sq-ft stores in secondary markets continues to prove very successful, and we will continue on that path." The company currently has opened 22 locations with 8 more planned for 2008.

The next two stores open in Ardmore, OK, and Tuscaloosa, AL, in late April. Santa Fe Cattle Co. is one of the fastest growing restaurant chains in North America and is on track to increase revenue by over 85% in 2008.

Investors can learn more about the company, the food, store locations, and future restaurant sites on our website: www.santafecattle.com.

ABOUT THE COMPANY

Santa Fe Holding Company is the holding company for one of the nation's fastest growing casual dining "roadhouse" steak restaurant chains, with locations in seven states. Santa Fe Cattle Co., started in 1996, provides customers with a unique blend of perfectly aged USDA Choice steaks and mouth-watering Chuck Wagon favorites developed exclusively for Santa Fe Cattle Co. The menu contains a melting pot of Texas Hill Country influences, from south of the border enchiladas and fajitas to hearty sausage and authentic flavored sauces and dressings that can only be found at a Santa Fe Cattle Co. restaurant. Each store has a "Big Ass Ceiling Fan" encompassing the entire dining room with customers enjoying the casual, nostalgic family oriented atmosphere reminiscent of the old west. The company, located in Brentwood, TN, was established to provide customers with great food, awesome service, in a fun atmosphere, all at a reasonable price.

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