November 19, 2013 09:00 ET

Santa Spy Cam™ Delivers Christmas Magic to Your Family

First-Ever App for Capturing and Sharing Secret Sightings of Friendly Elves and Santa Via Smartphone and Tablet

BLOOMFIELD HILLS, MI--(Marketwired - Nov 19, 2013) - For as long as Christmas has been celebrated, children all over the world have yearned to catch a glimpse of visiting elves and Santa himself during the weeks leading up to Christmas. Now parents can make that desire come true with a free download of the Santa Spy Cam app. Designed by parents, for parents (and grandparents!), the app adds an unprecedented level of enchantment to the Christmas season. Its highly intuitive suite of "spy" options lets parents capture an almost limitless array of live-action video "sightings" in their home to provide a peek at what the elves and Santa are up to while their kids are asleep or away. And these elves sure like to have fun as you can see in this Santa Spy Cam Video.

Available now for Apple iPhone, iPad, iPod Touch, and Android smartphones and tablets in late November, Santa Spy Cam includes the following premium features:

  • Dozens of spy "settings" with hundreds of possible live-action video "sighting" opportunities
  • Intuitive customization options for limitless creativity
  • Easy sharing on Facebook, YouTube and email
  • Multi-level security features to help keep the most curious ones from using the app
  • Bonus bedtime stories with matching "sighting" options
  • "Days Till Christmas" countdown clock

The Santa Spy Cam experience can be further enhanced with the "Seven Nights Before Christmas" story. Parents can read their kids a chapter of the story each of the seven nights before Christmas and make each chapter come true with seven special "visits" that go along with the storyline.

"Santa Spy Cam gives kids a 'sneak peak' into what Santa and his elves have been up to while they are sleeping or out of the house," said Adam Wilson, co-creator of Santa Spy Cam. "Families are always looking for opportunities to extend the magic and traditions of Christmas, and we're delighted to offer this fun and easy-to-use, highly personalized experience for the entire family to enjoy -- and to help to create a new tradition -- this holiday season."

Availability and Pricing
The iPhone/iPad app can be downloaded now from the Apple App Store.

The Android version is expected to be available on Google Play in late November.

The basic app is free, and includes all the premium features listed above so parents can get started right away. Additional scene prices range from $0.99 to $3.99 and provide increasing levels of interactive/immersive experiences. A number of scene bundles are also available, each offering different live-action video options.
For more information and to see early visits by elves and Santa, please check out:




BELIEVEin! LLC, creator of Santa Spy Cam, is a digital entertainment company based in Bloomfield Hills, MI with a mission to create products that inspire parents at any level of technical know-how to create more wonder and magic for their children during the holidays and beyond.

Contact Information

  • Press Contacts:
    Reidy Communications for BELIEVEin! LLC
    Krista Van Lewen
    Email Contact