SOURCE: Firing Line with Bill Kutik

Firing Line with Bill Kutik

June 28, 2016 07:00 ET

SAP SuccessFactors Global Strategy VP Tells 'Firing Line With Bill Kutik®' HR Using Consumer Marketing Techniques Will Transform the Employee Experience

WESTPORT, CT--(Marketwired - Jun 28, 2016) -  Yvette Cameron, SAP SuccessFactors Head of Global Strategy, tells the current edition of "Firing Line with Bill Kutik®" that consumer marketing techniques applied to the workforce will transform the employee experience in years to come.

Her video interview begins today on YouTube.

Cameron tells Kutik that HR leaders, especially those who are really forward thinking, are taking lessons learned from their marketing counterparts and are applying the techniques and the skills used in marketing to customers and consumers and are starting to think about how to bring that into the workforce.

Cameron adds that HR is absolutely going to transform the employee experience based on the lessons learned in how we transform the customer experience and that she is really excited about this area.

As one example of this trend, Cameron cited looking at the social activity and the strength of connections.

Inferring sentiment, Cameron explains, and not just asking about a sentiment. Starting to look at the activity and where are you logging on, she notes, and where are you spending time as opposed to just asking about how are you feeling about your work.

A monthly video series examining the latest issues, trends and developments in HR technology, "Firing Line with Bill Kutik®" has received more than 42,000 views on YouTube since its debut in February 2015. Watch the new episode, sponsored by SAP, at

"After nearly 30 years in HR and in technology, Yvette Cameron has unique insights about the application of consumer marketing to the workforce. Another great example of how our series delivers the latest on how HR tech is influencing the workplace," Bill Kutik, Host and Managing Editor of "Firing Line," said.

About Bill Kutik
As the HR industry's leading independent analyst, Bill Kutik is considered one of the top four influencers in the HR technology marketplace. For 27 years, he has been Technology Columnist for "Human Resource Executive®" and served as founding co-chair of the magazine's famous annual HR Technology® Conference & Expo, since it began in 1998 through 2013. Kutik has also created and moderated 110 industry panels.

In 2012, Human Resource Executive named him one of the 10 "Most Powerful HR Technology Experts" and The Huffington Post in 2013 listed him in "Top 100 Social HR Experts on Twitter."

Previously, he reported for "The New York Times" and "The New York Daily News." He has a BA degree from Harvard University. He can be reached at