Sapporo Premium Beer

Sapporo Premium Beer

August 25, 2011 12:00 ET

Sapporo Beer Launches North American 'Sound Den' Events With Opening Party in Toronto, August 31st

One of the World's Most Sought-After DJ Duos, the EC Twins, to Perform for the Launch of the Sapporo Sound Den Event Series

TORONTO, ONTARIO--(Marketwire - Aug. 25, 2011) - Sapporo Premium Beer, Japan's oldest brand and one of the fastest growing beers in Canada, is thrilled to announce the details of the North American launch of their 'Sound Den' event series. The launch party is set for August 31st in Toronto at Cheval Nightclub, a Uniq Lifestyle property.

"Toronto has been one of our most successful Canadian markets and we want to celebrate the growth of our brand by hosting an unforgettable event," says Damon DiFruscia, Sapporo Canada.

The iconic Japanese beer is pulling out all the stops by bringing one of LA's hottest DJ duos, the EC Twins, to Canada for the first time ever. Joining them is DJ AM–E, a locally-based DJ who has appeared all over Canada and the US at many of North America's finest nightclubs.

Known for their incredibly infectious high energy shows, the EC Twins are one of the most influential and in-demand house music DJ's in the world, pursued by every venue from underground to Alist. Originally hailing from the musically historic city of Manchester, England, the twins ran one of the most successful nightclubs in the city, Eye Candy, (hence the EC in their name). In 2005, they set their sights on Los Angeles with the goal of bringing a new standard of house music to America. They slowly turned a local fan base into an army of dedicated worldwide followers and today, they continue to headline at the world's hottest venues. As talented producers, many of their electronic remixes have achieved top 10 success on Billboard's Dance Charts and the Beatport Progressive House Charts.

"The EC Twins are one of the world's most sought after DJ's and we are thrilled to bring them to Toronto for their first Canadian performance, says DiFruscia, who promises even more exciting Sapporo event announcements in the future.

Guests of the Sapporo Sound Den party will be treated to exclusive Sapporo hospitality throughout the evening, as well as Sapporo infused signature cocktails, which are being sampled for the first time in Canada.

Sapporo has been generating a lot of media attention and buzz throughout Canada lately. Last year, the Legendary Biru campaign brought Sapporo's Japanese heritage to life and made quite an impression. The award-winning campaign included a stunning two-minute video (and online counterpart) that takes people through a unique and entertaining tour of a mythical Sapporo Brewery, and is truly unlike anything people have ever seen before.

The launch of the Sapporo Sound Den event series is set to bring together an array of international artists, industry leaders and the ever growing Sapporo brand.

Sapporo Sound Den – Toronto Event Details:

Cheval Nightclub (606 King St., Toronto 416.363.4933)

Doors open at 9:30 pm

Ticket details - Invite only

Sapporo Twitter

Sapporo Facebook

About Sapporo Holding Limited.

Sapporo Holdings Limited is a Japanese holding company with an enterprise value of C$4.3 billion that is active in six business segments and includes Sapporo International as its overseas business segment and Sapporo Find Foods as its domestic food business. Its alcohol segment is engaged in the manufacture and sale of beer, sparkling liquor, wine, brandy and others. The company manufactures alcohol products including Sapporo Draft Beer, Yebisu Beer and Draft One. The company distributes Yellow Tail and Berringer in Japan. The beverage segment manufactures and sells beverages, such as tea, mineral water, coffee, carbonated drinks, fruit juice, health drinks, sports drinks and others. It distributes Ocean Spray Cranberry in Japan. Its restaurant segment is involved in the operation of beer parlours and restaurants under the store name Ginza Lion. The real Estate segment is engaged in the operation and management of complex facilities under the name Yebisu Garden Palace, in addition to and commercial and amusement complex facilities.

About Sleeman Breweries Limited.

Sleeman Breweries Ltd. Is the leading brewer and distributor of premium beer in Canada and the third largest brewing company nation-wide. The company has supplemented its core Sleeman brands, which are available in every province with a family of exceptional regional brands. These include Okanagan Spring and Shaftesbury in British Columbia and Alberta, Upper Canada in Ontario and Unibroue in Quebec. Sleeman entered the rapidly growing value price category in 1999 by acquiring the Stroh portfolio brand in Canada. In 2006, Sleeman Breweries Limited was acquired by Sapporo Holdings Limited of Japan. The company markets and/or distributes world class imported products such as Guinness, Sol, Dos Equis and Tecate.

Contact Information


Keyword Cloud

View Website