Klarius Group Ltd

Klarius Group Ltd

February 08, 2011 11:34 ET

Sara Williams' 2011 Season Rally Car is the Vehicle for New Klarius QH Branding

MANCHESTER, UNITED KINGDOM--(Marketwire - Feb. 8, 2011) -

Editors Note: There is a photo included with this release.

Klarius Group has released the latest designs for Sara Williams Subaru Impreza 12b rally car along with news that a deal has been done to secure ongoing sponsorship for Sara's rally campaign.

Annette Forster, Group Marketing Director, 'There are several reasons for our sponsorship commitment to Sara; not least that I have experienced her driving from the co-driver's seat, and it's obvious that she has the talent. Klarius as an organisation has consistently won business and market share by improving communication, service and support, in order to do this we have challenged conventions and worked hard to do things differently. Sara is a great example of someone who is also challenging motor racing conventions, and showing how a clear positive attitude can result in success.'

'We were also looking for an opportunity to find public exposure within the auto industry for the updated Klarius and QH brand artwork. This release coincides with our celebrating a year since the Quinton Hazell organisation and the QH brand was acquired by the Klarius Group.'

'Going forward we are retaining the brand equity for both the Klarius brand and the QH brand which are aligned with their respective product groups, i.e. emission control products under the Klarius brand and the huge product portfolio of suspension, braking and replacement mechanical parts in the QH range.'

'As you can see from Sara's newly liveried Subaru Impreza 12b rally car the changes to the logo artwork are subtle, representing a development in design rather than a revolution. Both the Klarius and the QH brands are highly recognisable within the industry, so they will be retained going forward.'

Sara's comment, 'I have to say a massive thank you to the Klarius Group for backing me this season. Hopefully we will get some good results from this year's car as we are also fitting some Klarius Group supplied parts including QH belts and suspension components.'

Sara Williams will be competing in this season's first major UK rally event the GMF WyeDean rally on 12th Feb 2011. Follow Sara's race results and watch interviews at www.Klarius.eu 

DMA Europa website for high resolution images & video files: DMAEuropa

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20110209-Klarius131_Sara_Williams_sponsorship_Pic1v2_530.jpg

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