SOURCE: MADD Canada

MADD Canada

April 14, 2015 08:00 ET

Saskatchewan Students to See Aftermath of Impaired Driving at MADD Canada Presentation

OAKVILLE, ON--(Marketwired - April 14, 2015) - Students in Saskatchewan are seeing and hearing about the devastating aftermath of impaired driving as MADD Canada and Provincial Sponsors, Saskatchewan Government Insurance (SGI) and Saskatchewan Liquor and Gaming Authority (SLGA), deliver the latest School Assembly Program to schools around the province.

MADD Canada's 2014-2015 School Assembly Program, titled Aftermath, educates young people about the risks and impact of impaired driving. The film is being screened today for students and staff at F.W. Johnson Collegiate in Regina.

"Motor vehicle crashes are the leading cause of death among 15 to 25 year olds, and impairment is a factor in more than 50 per cent of those crashes," said MADD Canada National President Angeliki Souranis. "The School Assembly Program educates students about those risks and emphasizes the fact that they each have the power to prevent impaired driving."

Aftermath features the fictional story of Charlie, as told by his younger brother Mark. When Charlie decides to drive after drinking and smoking pot -- and convinces his best friend Elliott to go with him -- the resulting crash leaves a devastating aftermath. Struggling to deal with his feelings, Mark makes a video for Charlie about that terrible decision to drive impaired. The story is followed by emotional and moving interviews with family members of real-life victims of impaired driving.

Students at today's presentation will also hear the first-hand account of Riley Russell, MADD Canada's Youth Representative. Ms. Riley was out for a night with friends in early 2012 when her car was hit by an impaired driver. She will tell students about the injuries she suffered and her long road to recovery.

As Provincial Sponsors of the School Assembly Program, SGI and SLGA are sponsoring 60 presentations this school year. They have also provided generous support to produce information cards which are being distributed to students in Saskatchewan.

"MADD Canada's School Assembly Program delivers a message that is vitally important for young people to hear," said Gene Makowsky, Member of the Legislative Assembly for Regina Dewdney on behalf of Minister Responsible for SGI and Minister Responsible for the Saskatchewan Liquor and Gaming Authority Don McMorris. "SGI and SLGA are proud to be part of this effort to educate students about the dangers of impaired driving and empower them to make safe, responsible choices that protect them and their peers." 

A survey conducted by the Environics Research Group on behalf of MADD Canada shows the message is getting through. Viewers who saw the 2013-2014 School Assembly Program are more likely to say: it is not okay to drink any amount before driving; they would not accept a ride from someone who had consumed alcohol or used marijuana; and would change the way they travel to and from parties where alcohol and drugs may be involved.

Approximately one million students will see Aftermath, and the French language program, Impact, across Canada in 2014-2015. For more information, or to check out a clip from Aftermath, please visit our School Assembly Program page in our Youth Services section on the MADD Canada web site at www.madd.ca.

About Saskatchewan Government Insurance
Saskatchewan Government Insurance (SGI) is the province's self-sustaining auto insurance fund. SGI operates 21 claims centres and five salvage centres across Saskatchewan with a head office in Regina. SGI also works with a network of over 400 motor licence issuers across the province. Customers can now do some transactions online. Look for the MySGI link under Online Services on your motor licence issuer's website or SGI's website at: www.sgi.sk.ca

About the Saskatchewan Liquor and Gaming Authority
The Saskatchewan Liquor and Gaming Authority (SLGA) is responsible for the distribution, control and regulation of liquor and most gaming across the province. Saskatchewan's retail liquor system includes 75 liquor stores, approximately 185 rural franchises and two private liquor stores in Saskatoon. Visit: www.saskliquor.com.

About MADD Canada
MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims/survivors, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. For more information, visit www.madd.ca.

Contact Information

  • For more information, please contact:

    Dawn Regan
    MADD Canada Chief Operating Officer
    1-800-665-6233, ext 223
    dregan@madd.ca

    Kelley Brinkworth
    SGI Manager of Media Relations
    Phone: 306-751-1837
    Email: kbrinkworth@sgi.sk.ca

    David Morris
    SLGA Manager of Communications
    Phone: 306-787-1721
    Email: dmorris@slga.gov.sk.ca