MADD Canada

May 24, 2016 14:30 ET

Saskatchewan Students See Powerful Sober Driving Message Ahead of Prom and Grad Season

OAKVILLE, ON--(Marketwired - May 24, 2016) - With prom and grad season nearly here, MADD Canada and Provincial Sponsors Saskatchewan Government Insurance (SGI) and Saskatchewan Liquor and Gaming Authority (SLGA) are screening a powerful educational film to remind students about the dangers of impaired driving and empower them to make safe and responsible choices.

24 Hours, MADD Canada's current School Assembly Program, follows Michelle, Lainey and Nate as they attend a bush party dubbed "The End of the World." Getting into the spirit of the theme, the friends discuss what they would do if the end of the world really was coming and they only had 24 hours to live. As designated driver on the night of the party, Nate agrees he won't drink any alcohol. But Lainey later catches him smoking pot. Now, with no designated driver, the friends end up in a vehicle with a person they trust to be sober. They could never imagine how significant that earlier conversation about their last day would become.

24 Hours has been touring schools around the country. MADD Canada, SGI and SLGA are hosting a special screening for students and staff at Martin Collegiate Institute on May 26 to highlight this year's powerful program.

Media are welcome to attend the screening and speak with special guests, students and staff.

Date: May 26, 2016 at 2:10 p.m.
Location: Martin Collegiate Institute, 1100 McIntosh St., Regina, SK, S4T 5B7
Guests: Tracy Crawford, MADD Canada Chapter Services Manager -- Western Region
Tina Beaudry-Mellor, MLA -- Regina University

As Provincial Sponsors of the School Assembly Program, SGI and SLGA have respectively sponsored 24 and 35 presentations of 24 Hours across Saskatchewan this school year.

For more information, or to check out a clip from 24 Hours, visit:

Contact Information

  • To RSVP for the event or to arrange an interview, contact:
    Deb Kelly
    MADD Canada Communications Manager 
    Tel: 905-829-8805, ext. 240