Great Western Brewing Company

Great Western Brewing Company

December 01, 2014 13:22 ET

Saskatchewan's Beer

Homegrown Partnerships Strengthen Great Western's Hold in the Great West

SASKATOON, SASKATCHEWAN--(Marketwired - Dec. 1, 2014) - Great Western Brewing is pleased to announce a new partnership that will reap big benefits in the direction of the Great Western and Original 16 brands. We recently finalized the steps necessary to name Phoenix Group as the agency of record for these brands.

Founded in 1982, Phoenix Group supports clients with stand out creative, solid strategy and exceptional brand management. In their time, Phoenix Group has become one of the most well respected full service agencies in Western Canada. "Phoenix Group knows the beer industry and they know Western Canada," notes Micovcin. "We're excited to see where we can take each other and where we can take the Great Western brand together." Representing many high profile Saskatchewan entities like Tourism Saskatchewan, Casinos Regina and Moose Jaw, and the Saskatchewan Roughriders, Phoenix Group has won hundreds of awards for creative and strategic execution.

"Local authenticity really matters to us," says Michael Micovcin, President and CEO, Great Western Brewing Company. "With this new addition to the team, we're taking the steps necessary to keep growing in the direction we've set for our company."

About Great Western Brewing Company

Great Western Brewing Company brews premium beer with the finest 100% Saskatchewan barley for a taste that's uniquely Western and truly great. Great Western Brewing Company produces three core brand families of beer: Original 16, Great Western Brand Family, and Brewhouse. The company regularly wins international awards for its premium beer and has been repeatedly selected as one of the 50 Best Managed Companies in Canada.

Contact Information

  • For interviews or more information, contact:
    Michael Micovcin
    President and CEO
    306-653-4653