SOURCE: Satmetrix

Satmetrix

March 03, 2016 09:00 ET

Satmetrix Appoints SaaS and E-Commerce Marketing Leader Ed Chuang as Chief Marketing Officer

Leading CEM Software Provider Accelerates Strong Growth Metrics and Customer Acquisition Trends

REDWOOD CITY, CA --(Marketwired - March 03, 2016) - Satmetrix®, the leading global provider of cloud-based software for managing and improving customer experience, today announced that Ed Chuang has joined the company as Chief Marketing Officer. Chuang will lead the company's marketing efforts as Satmetrix continues its trend of sustained growth and profitability.

"We are very excited to welcome Ed to our executive team," said Satmetrix CEO Richard Owen. "He is both a disciplined and entrepreneurial marketing leader with remarkable success driving customer growth and revenue across a broad set of software and SaaS companies and will help us achieve our next level of growth."

"Satmetrix has built tremendous momentum as the co-developer of the Net Promoter Score and discipline as well as its ground-breaking NPX software that are truly game-changing the Customer Experience Management market," said Ed Chuang, Chief Marketing Officer at Satmetrix. "I'm thrilled to join Satmetrix as CMO and looking forward to working with the dedicated team at Satmetrix to accelerate that momentum even further."

Satmetrix has seen a 45% growth in its customer base over the past two years, as well as a 400% increase in profitable annual aecurring revenue (ARR) growth over the past four years. 

Chuang comes to Satmetrix with 20 years of marketing experience and a proven track record of driving growth at a number of technology companies. Most recently, Chuang was Vice President, Marketing and Worldwide Communications at Avangate, Inc., a digital commerce and payments company with over 4,000 customers across 100 countries. There, he oversaw worldwide communications and marketing, including strategic messaging, PR, AR, customer references, demand generation, and marketing programs for enterprise, mid-market, and self-service markets across North America, Western Europe, and the Asia Pacific region. During his tenure, the company saw revenue growth of 600% during a four-year period.

Previously, Chuang has also led marketing efforts for a number of tier-one, VC-backed companies including OPENLANE, a B2B marketplace in the automotive industry; XUMA, a pioneer in the SaaS market; and CNM Network, a VoIP network provider. He holds a bachelor's degree from the University of Colorado, Boulder. 

Satmetrix attributes its recent growth trends to the popularity of its NPX software, which gives companies of every size and type a powerful, affordable tool for monitoring and improving customer experience. The company looks forward to welcoming attendees to UNITE, the 10th Annual Net Promoter Conference, which offers attendees hands-on workshops, behind-the-scenes case studies, and inspiring main stage speakers. The conference will be held May 2-6 in New Orleans. More information is available at www.netpromoter.com/unite.

More information on the Satmetrix management team can be found here: http://www.satmetrix.com/about-us/team/

About Satmetrix
Satmetrix is the leading global provider of cloud-based software for managing and improving customer experience. As co-developer of the Net Promoter® methodology, Satmetrix combines unrivalled NPS expertise with powerful, yet cost-effective SaaS-based software to provide continuous, actionable, 360-degree customer insights. Leading organizations of all sizes and across multiple industries use Satmetrix software to drive customer retention, improve customer affinity, and maximize positive word-of-mouth to deliver overall improvements in customer lifetime value. With more than 1,000 deployments in 40+ languages, Satmetrix provides a holistic view of the customer experience and the necessary expertise to help accelerate customer experience program success. For more information, visit www.Satmetrix.com.

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