Save the Children Canada

Save the Children Canada

October 17, 2013 12:20 ET

Save the Children and Celebrities Team Up to Race for Survival

TORONTO, ONTARIO--(Marketwired - Oct. 17, 2013) -

Editors Note: There is a video associated with this press release.

Celebrities join free-runners in innovative new global campaign film for Save the Children.

Actress and Save the Children Ambassador Isla Fisher, legendary Kenyan marathon runner Patrick Makau Musyoki, Bollywood star and Save the Children Ambassador Kunal Kapoor, and US actor and dancer Cameron Boyce, feature alongside children and young acrobats, parkourists and free-runners from around the world in an energetic new film from Save the Children.

Every five seconds, a child dies needlessly from preventable causes. This new film, which shows children and celebrities taking part in a global relay race, travels from rural Kenya to woods in California, via Nairobi, Mumbai, Honolulu and Los Angeles, and aims to inspire people to join Save the Children's global campaign to end this injustice. The film is being launched around the world in conjunction with Save the Children's global Day of Action on the 23rd October, when over 50,000 children in 67 countries will take part in campaign activities including a global relay race called the Race for Survival.

Jasmine Whitbread, CEO of Save the Children said: "Our global ambassadors have given their support to this critical issue. We want this energetic film to inspire people to take action all around the world. All children must be able to access life-saving care and given the opportunity to thrive, no matter where they are born."

Isla Fisher said: "I recently visited Save the Children's work in Brazil and there is nothing more important than making sure every child gets the health and nutrition they need. All children should be able to reach their potential."

Patrick Makau said: "Dramatic progress is being made around the world in saving children's lives from poverty and disease. Change is possible and I encourage people to join Save the Children's campaign and be part of this movement. Growing up is hard enough. It shouldn't be a race for survival."

Kunal Kapoor said: "This breath-taking film is energetic, exciting and fun. It is a celebration of the power, resilience and ingenuity of children and young people around the world. I have seen first-hand the work done by Save the Children and ask people to back their global campaign to save children's lives."

Save the Children thanks everyone around the world who has donated their time to make this exciting new film a reality, with a special thanks to executive producer Nabil Elderkin. The stunning photography and exuberant feel of this film were created by director Mason Rose and executive producer Nabil Elderkin. The music track for the film, entitled 'Follow', was written by and performed by Crystal Fighters.

The film can be found HERE or by using #Race4Survival.

Background to Save the Children's global campaign, EVERY ONE:

The aim of Save the Children's global campaign EVERY ONE is that no child under the age of five dies from preventable causes, and that public attitudes will not tolerate high levels of child deaths. Save the Children's Global Day of Action on October 23rd is shining a light on the gross injustice of preventable child deaths and pushing for accelerated progress to save children's lives. This year over 50,000 children in more than 67 countries will call on their leaders to take urgent action in the fight against preventable child deaths.

Film description: In the opening scene, we see a young girl in rural Kenya. She hands a red baton to a boy who runs across hilly pasture to pass the baton to Patrick Makau Musyoki. The former marathon world record holder completes his leg of this global relay and the baton is passed to children in Nairobi, Mumbai, Honolulu and Los Angeles. Locations twist and turn across graffiti-filled streets and through crowded slums as the children do increasingly awe-inspiring things to get to the next baton exchange - leaping over fences and off walls, performing cartwheels, front flips and more. Kunal Kapoor runs along the ruins of an old fort on the outskirts of Mumbai, Isla Fisher sprints with the Los Angeles skyline behind her and Cameron Boyce breakdances with the baton in the city centre. Finally, running through the California woods, the baton is taken by a small child who holds it out to the camera. "It's over to you" states the end frame.

To view the video associated with this press release, please visit the following link: http://www.youtube.com/watch?v=4txUGTDyTto&feature=youtu.be.

Contact Information

  • For more information about this film
    or the Race for Survival, please contact:
    Save the Children
    Kirsten Walkom, National Senior Manager, Public Relations
    647-631-3862
    kwalkom@savethechildren.ca