Save Your Skin Foundation

Save Your Skin Foundation

February 04, 2014 11:00 ET

Save Your Skin™ Foundation Is Participating in 'World Cancer Day' 2014

A global event held to raise awareness and inform people about cancer while pressing governments and individuals to take action worldwide

VANCOUVER, BRITISH COLUMBIA--(Marketwired - Feb. 4, 2014) - The Save Your Skin Foundation (SYSF) is thrilled to participate in 'World Cancer Day' on Tuesday, February 4th, 2014. The event is organized by the Union for International Cancer Control (UICC).

This year will be devoted to reducing stigma and dispelling myths about cancer, a theme that the Save Your Skin Foundation is familiar with. Since 2006, the Foundation has promoted the education and awareness of skin cancer through many initiatives.

Melanoma is one of the fastest growing cancers in Canada and the second most common cancer in young adults aged 15 to 34. Primarily caused by overexposure to UV rays, it is also one of very few cancers that can be prevented.

Kathy Barnard, President and Founder of the Save Your Skin Foundation, is a Stage 4 malignant melanoma survivor who wants to make information a priority. "More than ever, information and prevention play a vital role in the melanoma elimination process. It is one of the few cancers that can be prevented by following daily safety advice. It is also one whose treatment options are very promising for upcoming years. Let's spread the word!"

The Save Your Skin Foundation will use this day to review some prejudices and misconceptions surrounding skin cancer while reminding people of preventive actions to adopt. This event is also an opportunity for SYSF to join the global community fighting against skin cancer.

About Melanoma in Canada

Every year, thousands of Canadians are diagnosed with melanoma, with the incidence of the disease increasing faster than that of any other cancer. Melanoma is a deadly form of skin cancer characterized by the uncontrolled growth of pigment-producing cells (melanocytes) located in the skin. One in 74 men and 1 in 90 women are expected to develop melanoma during their lifetime. Melanoma is clearly visible on the skin, and 90 per cent of melanomas are caused by exposure to UV light, including tanning beds.

About the Save Your Skin Foundation

The Save Your Skin Foundation is a Canadian not-for-profit foundation. Through events and other initiatives, the Foundation focuses on: raising funds for education and awareness, providing emotional and financial support to those dealing with melanoma and non-melanoma skin cancers, and on supporting the ongoing research and treatment of skin cancer - especially melanoma. The Save Your Skin Foundation is a member of the Coalition Priorité Cancer au Québec. For further information, visit

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