SOURCE: Save Your World

April 16, 2008 05:10 ET

Save Your World™ All-Natural, Yerba Maté-Infused Personal Care Products Available at The Vitamin Shoppe

PORTLAND, OR--(Marketwire - April 16, 2008) - Save Your World™ ( announced today that Vitamin Shoppe, a leading specialty retailer and direct marketer of nutritional products, has launched yerba maté-infused Save Your Hair™ Rainforest, Oasis Fruit, and Regal Blossom Shampoo and Conditioner nationwide in all its locations outside of New York City.

Save Your Hair™ premium-quality shampoos and conditioners are rich in antioxidants, vitamins, and minerals and are natural, paraben-free, and pH-balanced. Every Save Your World™ product is infused with pure organic yerba maté and organic aloe vera, which contain nearly all of the vitamins necessary to sustain life. Rich in vitamins A, C, E, B1, B2, B complex, carotene, riboflavin, pantothenic acid, biotin, and vitamin C complex, yerba maté also contains fifteen different amino acids.

"We're excited about the opportunity to launch Save Your World™ yerba maté hair products in our store," said Gail Mullery, Category Manager for The Vitamin Shoppe. "At The Vitamin Shoppe we pride ourselves on having new and innovative products in store. Save Your World™ has a great story and also makes terrific products."

Through an innovative leasing program -- the first of its kind globally -- Save Your World™ is helping to preserve 200,000 acres of Guyana rainforest for thirty years from logging and other destructive development -- a conservation concession rather than a timber concession. Through contributions and product sales, Save Your World™ helps pay the annual lease fees required by the Guyana Forestry Commission. This South American rainforest project is on the oldest geological shield in the world and is one of the richest areas of plant and animal biodiversity in the world.

"Save Your World™ is committed to protecting our world's natural resources," says Scott Cecil, president of Save Your World™, "so that future generations will be able to enjoy them uncompromised. A portion of the proceeds from every product sold goes toward saving a South American rainforest. Our company's pledge is: 'Every Product Sold Saves One Acre of Rainforest for One Year.'"

Save Your Hair™ products from Save Your World™ are available at 299 Vitamin Shoppe locations in the United States. Save Your Rainforest™ wristbands are also available at these Vitamin Shoppe locations during April in celebration of Earth Day.

Save Your World™ products will be available at the All Things Organic Tradeshow in Chicago from April 27-29 and the Chicago Green Festival on May 17 and 18. For additional details about Save Your World™, Save Your Skin™, Save Your Hair™, Save Your Body™, and Save Your Rainforest™, visit

About Save Your World™

Founded in 2006, Save Your World™ is a green company made up of family and friends who share a passion for preserving the world's natural resources. Save Your World™, under the brands Save Your Skin™, Save

Your Hair™, and Save Your Body™, introduced the first pure organic yerba maté-infused, all-natural personal care product line in the U.S., with the mission to Save Your Rainforest™ through the product pledge "One Product = One Acre of Rainforest Saved for One Year™." Products are available in a complete line of pure organic yerba mate- and pure organic aloe vera-infused natural shampoos, conditioners, body lotions, shower gels, body wash and exfoliating soaps with glycerin. Save Your World™ is approved as a member of Co-op America's Green Business Network™ and goes to great lengths to ensure that its natural products are made in an environmentally sensitive manner and pledges:

--  fair trade practices will always be our policy
--  no animal by-products will ever be used
--  we will not test our products on animals
--  raw materials will be biodegradable
--  packaging will be made of recycled or recyclable materials

About Vitamin Shoppe Industries, Inc.

Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey. The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, and other health and beauty aids to customers located primarily in the United States. In addition to Save Your World™ yerba mate hair products, the company carries national brand products as well as exclusive products under Vitamin Shoppe, BodyTech, MD Select, and VS Basics proprietary brands. The Vitamin Shoppe conducts business through more than 350 company-owned retail stores, national mail order catalogs, and two web sites, and

Contact Information

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    Donna Morrison
    VP Corporate Communications
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