SOURCE: Saveology.com

Saveology.com

February 03, 2011 17:30 ET

Saveology.com CMO Michael Aronowitz to Speak on Media Post's Mobile Insider Summit in South Florida

FORT LAUDERDALE, FL--(Marketwire - February 3, 2011) - Saveology.com®, a consumer comparison-shopping portal focused on lowering the cost of living for households by providing valuable cost savings on known brands and services, today announced Saveology.com® Chief Marketing Officer, Michael Aronowitz, will be presenting at the Media Post's Mobile Insider Summit being held at the Ritz-Carlton in Key Biscayne Florida on February 2-5, 2011.

"Saveology.com is proud to be presenting as part of a distinguished panel of Internet, Media and Information Technology brands with the great opportunity to offer insight on the mobile commerce ecosystem," said Michael Aronowitz, Chief Marketing Officer of Saveology.com. "As consumers increasingly depend on the online and mobile channels, it becomes more evident that brands must invest in mobile or get left behind."

Saveology.com® CMO, Michael Aronowitz, will present on a panel entitled, "All Mobile is Local, But Where Does the User Live?" scheduled for Friday, February 4, 2011 at 11:15 a.m. Eastern as part of the second Annual Mobile Insider Summit. The panel includes David Berkowitz, Chris Brown and David Hewitt, to discuss emerging media and innovation including a range of topics that span mobile advertising, applications and m-commerce. 

The panel will include executives from various brands delivering subscription type services. Mobile media's ability to be on the ground with the consumer, at the point of sale, in the moment of need, is unprecedented. But which paths lead to your buyer? Search, directories, established local mailer brands, and now check-in apps and mobile social networks have created a quick clutter of options.

The Mobile Insider Summit brings together the brightest minds in Mobile marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Mobile as a marketing vehicle. The 'year of mobile' is already here. In the fourth quarter of 2010 most major brands ramped up their mobile efforts to unprecedented levels. By most estimates, U.S. mobile advertising will be more than a billion dollars business in 2011. The iAd and rich media campaigns finally kicked in. Google's dominance of mobile Web advertising solidified as many brands finally turned the lights on at mobile sites.

About Saveology.com®
Saveology.com® (www.Saveology.com) is a Fort Lauderdale, Florida-based online comparison shopping destination. Saveology.com enables consumers to compare and save on such home services as cable, satellite television, Internet, telecommunications, home security and warranties, moving services, insurance and various financial products. Saveology.com's platform and search engine empower the seamless purchase and service installation of a broad range of nationally-recognized brands. To learn more, visit www.saveology.com.

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