Savers Plus International Inc.
TSX VENTURE : SAV

Savers Plus International Inc.

January 03, 2007 08:30 ET

Savers Plus Closes Canadian Rights Deal With No Good TV

Savers secures Canadian territory with first rights for UK and Europe

TORONTO, ONTARIO--(CCNMatthews - Jan. 3, 2007) - Savers Plus International Inc. ("Savers or the "Company")(TSX VENTURE:SAV) announced that the company, through its wholly owned subsidiary Savers Plus GTA, Inc., an Ontario corporation, has entered into an Advertising Sales Representation Agreement ("Agreement") with Beverly Hills, California based entertainment company NGTV (www.ngtv.com). Our intention to enter into this Agreement was first announced on November 9, 2006.

The Agreement provides Savers with the rights to insert advertising and marketing initiatives into the NGTV broadband platform for Canadian users for up to three (3) years, rights to solicit and market wireless use of NGTV content to wireless providers in Canada and certain other rights of first refusal for the UK and Europe through mid 2007.

"No Good TV is pleased to have concluded this first step in our relationship with Savers. We are also excited about the future opportunities to expand our relationship with Savers in other global markets." said Mr. Jay Vir, Co-President of NGTV.

"This is an exciting time for NGTV (No Good TV) and Savers. Consumer demand for original broadband video content has exploded, and NGTV's entertainment platform is an exciting development for the global online community," said Mr. Gene Simmons, Chairman of the Board of NGTV.

On December 15, 2006, Savers launched the Beta version of Eye Rock Digital (www.eyerockdigital.com) to consumers. The Beta launch has been well received by consumers and the business community and thousands of Internet users have viewed a significant amount of content on the site. Eye Rock Digital.com offers consumers Free View Video On Demand content aimed at the technologically savvy 18 to 34 primarily male market.

As announced on December 20, 2006, Savers has received a commitment from a Toronto based, private equity fund to invest up to $2.3 USD Million into Savers which would allow us to make a strategic investment in NGTV and thereby amend the Agreement to provide for an extended term of an additional two years, with certain renewal options and rights of first refusal covenants, for a total term of five (5) years. In addition to Canada, and rights to expand to the UK and Europe, the amendment to the Agreement is expected to provide Savers with the ability to extend its rights, on a first right of refusal basis, to include China, Indonesia, Japan, Malaysia, New Zealand, the Philippines, Singapore, South Korea, Taiwan, Thailand and Australia.

"Savers and Eye Rock Digital are very excited to be moving forward with NGTV. Canadian advertisers will be able to have the same marketing opportunities as their US counterparts in reaching the young, hip, affluent and technologically savvy Internet and wireless public with music, video and celebrity content that is fresh, timely and the way the artist intended it to be viewed." said Mr. David Lucatch, President and CEO, Savers Plus International Inc.

About No Good TV

No Good TV will be the first and only premium television and broadband video network delivering uncensored celebrity-based programming to a core-demographic of males and females 18-34. NGTV's programming consists of over a dozen original series with each individual episode running 4 to 5 minutes. On-air hosts Carrie Keagan, Kimberly M. and Shark Firestone represent a new wave of sexy, exciting talent and guide viewers through the "No Good" experience. The network covers all genres of film, music and television and boasts a guest list of the hottest stars. The network has made it a policy to avoid tabloid, ambush and paparazzi fare. Unlike traditional music and entertainment networks or series, the uncensored environment created by NGTV offers a rare opportunity for viewers to see their favorite celebrities in a fun, candid and informal light.

About Eye Rock Digital

Eye Rock Digital is a leading edge provider of video on demand, digital content, distribution, advertising and production. Eye Rock Digital aggregates and creates digital content aimed at the young, hip and technologically savvy young adult market. Eye Rock Digital develops programming for simultaneous delivery over broadband and wireless platforms.

About Savers Plus International Inc.

Savers Plus International Inc. and its divisions, provide proprietary programs for clients to build Brand, Loyalty and Revenues. Working with industry leading firms in the financial sector, real estate, insurance, gaming, media, telecommunications, entertainment, travel, automotive and services sectors, Savers initiates proprietary business building solutions that increase customer activity and strengthen customer-vendor relationships.

Savers maintains a fully integrated creative, web, technology and graphics production facility to service its growing client base, and works with company owned and managed systems with vendors throughout North America and Europe. Savers has developed proprietary technologies for managing these programs and manufacturing its offerings.

Savers Plus International Inc. is headquartered in Richmond Hill, Ontario, Canada. Its shares trade on the TSXV (symbol: SAV).

This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.

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