Savers Plus International Inc.

Savers Plus International Inc.

February 20, 2007 09:25 ET

Savers Plus International Inc.: Canadian Playboy Model To Join Eye Rock Digital Network

TORONTO, ONTARIO--(CCNMatthews - Feb. 20, 2007) - Savers Plus International Inc. ("Savers" or the "Company") (TSX VENTURE:SAV) announced today that its premium online professional video platform, Eye Rock Digital Network has signed an agreement with December/January 2007 Playboy Special Editions Lingerie Cover Girl, Amy Lynn Grover to develop her own online Television channel and to host Canadian and International segments of Eye Rock programming.

Born and raised in Unionville, Ontario, Amy Lynn Grover has quickly been winning the hearts of the modeling world. She was hand-picked as the cover model for the December/January 2007 Playboy Special Editions Lingerie issue. The international quarterly also has her in a five page pictorial, work that has received accolades from the industry and ever-growing fan-base.

As well, Amy Lynn is on the cover and featured throughout "American Curves Duos" Spring 2007 edition; she is on the cover of "Inside Fitness" January 2007; she has a 20-page pictorial in "Muscle Mag" January 2007, and she is the focus of a feature for "Elle Canada online (, a story which coincided with her Playboy Lingerie launch party at Toronto's swank Ultra Supper Club, in November 2006. Amy Lynn will be featured in the March 2007 edition of the Toronto Sun Swimsuit Editorial.

Amy Lynn has been contracted to the Eye Rock Digital Network through to early 2008, with renewable options. Amy Lynn will perform Broadcast hosting services and celebrity interviews in Canada and abroad with the Eye Rock Digital Network. She will be actively involved in Eye Rock's collegiate initiatives, promotional programs and appearances, as well as celebrity events. Amy Lynn will also be featured internationally with Eye Rock's Premiere Host, 6 time Playboy Model and International Cover Girl, Yvette Lopez.

In conjunction with her hosting and appearances, Amy Lynn will also have her own IPTV channel - Amy Lynn Grover TV (, broadcasting over the Eye Rock Digital Network.

"I am very excited to be partnering with Eye Rock Digital. The Eye Rock Digital platform is targeted directly at my core fan base, and offers me the opportunity to interact with this market in ways previously not possible. My goal is to offer our viewers exciting experiences that will keep them coming back for more," said Ms. Amy Lynn Grover.

One of Amy Lynn's first functions as Canadian Host was to appear as a media guest at the 2007 Toronto Auto Show and visit various automotive exhibits and interview executives. These segments will be available on Thunder Alley, an Eye Rock channel, and on Amy Lynn Grover

Launched mid December 2006, Eye Rock Digital has quickly skyrocketed in the Internet rankings. So far, during the month of February 2007, Eye Rock content has been viewed over 62 million times by online viewers. Eye Rock and its content have been seen on leading Internet sites globally including AOL Uncut Videos, and Viacom's, as well as many other sites.

Eye Rock ( offers professional, video on demand content that is fast, fun and edgy and is positioned primarily to the 18 to 34 male age market. The Eye Rock Digital Network is geographically segmented, allowing Canadian advertisers to reach their intended market without having to compete with US advertisers.

Advertisers can offer pre-roll video ads, rich media advertising and traditional placements, as well as unique broadband and wireless contesting and exclusive programming.

"Amy Lynn is quickly becoming an international star and Eye Rock Digital is fortunate to be able to work with her. As a Canadian company, we are proud to be able to work with talented individuals from home," said Mr. David Lucatch, President & CEO of Savers Plus International Inc

"Eye Rock Digital will give Amy Lynn the opportunity to be among the first celebrities globally to host their own online television channel, and together with our Premiere Host Yvette Lopez, she will perform a number of online duties and conventional appearances. We expect this will increase viewers and result in larger advertising and promotional revenues," added Mr. Lucatch.

On February 12, it was announced, that subject to shareholder approval, the Company will be changing its name to Intertainment Media Inc. The special shareholders meeting is scheduled for April 10, 2007.

About Eye Rock Digital

The Company's wholly owned US subsidiary Eye Rock Digital Inc. (, is a leading edge provider of video on demand, digital content, distribution, advertising and production. Eye Rock Digital aggregates and creates digital content aimed at the young, hip and technologically savvy young adult market. Eye Rock Digital develops programming for simultaneous delivery over broadband and wireless platforms.

About Savers Plus International Inc. / Intertainment Media Inc. (proposed)

The Company and its divisions, provide proprietary programs for clients to build Brand, Loyalty and Revenues.

Working with industry leading firms in the financial sector, real estate, insurance, media, telecommunications, entertainment, electronic gaming, travel, automotive and services sectors, the Company initiates proprietary business building solutions that increase customer activity and strengthen customer-vendor relationships.

The Company maintains a fully integrated creative, web, technology and graphics production facility to service its growing client base, and works with company owned and managed systems with vendors throughout North America and Europe. The Company developed proprietary technologies for managing these programs and manufacturing its offerings.

Savers Plus International Inc. is headquartered in Richmond Hill, Ontario, Canada. Its shares trade on the TSXV (symbol: SAV).

This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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