Savers Plus International Inc.
TSX VENTURE : SAV

Savers Plus International Inc.

March 06, 2007 09:13 ET

Savers Plus International: NO GOOD TV Unveils Celebrity-Packed Multi-Channel Broadband Network

Eye Rock Digital has exclusive Canadian advertising rights

TORONTO, ONTARIO--(CCNMatthews - March 6, 2007) - Savers Plus International Inc. (TSX VENTURE:SAV) ("Savers" or "Company") announced today that Beverly Hills, CA entertainment company NGTV (NO GOOD TV) has released its network of channels on broadband at www.ngtv.com. Savers and its leading edge video on demand system, Eye Rock Digital.com (www.eyerockdigital.com) have the exclusive rights to insert advertising and promotional programs to NO GOOD TV broadband viewers from the geo-segmented Canadian territory, with options on additional territories, including the UK, Europe, Asia, Pacific Rim and Australia.

NO GOOD TV is the world's largest producer of uncensored celebrity news and entertainment programming. The programming is uniquely differentiated by providing an unprecedented level of "uncensored" access to celebrities and musical artists, giving them wider latitude for free speech and artistic self-expression than can be found on any other network. The network covers all things entertainment and boasts a guest list of the hottest A-list stars.

NO GOOD TV's programming is presented at a fast paced tempo, broken down into engaging short-form five minute episodes, featuring popular celebrities and musicians. NGTV's innovative blend of live action, CG animation and puppetry introduces a motley crew of on air hosts, lead by Carrie Keagan, who represent a new wave of sexy and exciting talent there to guide viewers through the "NO GOOD" experience...and put the F-U back into fun!

Unlike traditional music and entertainment networks or series, the uncensored environment created by NO GOOD TV offers a rare opportunity for viewers to see their favorite celebrities in a fun, candid and informal light. The network has made it a policy to avoid tabloid and paparazzi fare and, as such, has gained enviable access to the Hollywood A-list.

"This is a great day for NGTV. The broadband release has been anticipated for some time, and we feel that NGTV has some of the most outstanding content found anywhere. Our relationship with Savers and Eye Rock Digital will allow us to extend our marketing and revenue opportunities to Canada and beyond," commented Mr. Gene Simmons, Chairman of NGTV.

NO GOOD TV provides advertisers with an immersive broadband showcase and unique opportunities to reach both college students and the target demographic of 18 to 34 year olds. The network offers compelling ways for advertising partners to showcase their products and fully integrate their brand. Tactics include pre-roll video, banner ads as well as fully customized brand integration opportunities.

"Savers and Eye Rock Digital are excited to be part of the NGTV platform. Canadian advertisers finally have a chance to receive the same marketing opportunities as their US counterparts in reaching the young, hip, affluent and technologically savvy Internet and wireless public with music, video and celebrity content that is fresh, timely and the way the artist intended it to be viewed." said Mr. David Lucatch, President and CEO, Savers Plus International Inc.

With the growth of online entertainment platforms, the young adult consumer is moving towards broadband entertainment services that are unrestricted and uncensored. NGTV and Eye Rock Digital will provide consumers exceptional content, while geo-filtering incoming users, so advertisers can reach their intended market audience.

On February 12, 2006, Savers Plus International Inc. announced, that subject to shareholder approval, the company change its name to Intertainment Media, Inc. A special shareholders meeting is scheduled for April 10, 2007.

On February 15, 2007, NGTV elected to withdraw their Registration Statement with the United States Securities and Exchange Commission.

About NGTV

NGTV (NO GOOD TV) is the world's largest producer of uncensored celebrity news and entertainment programming. The programming is uniquely differentiated by providing an unprecedented level of "uncensored" access to celebrities and musical artists, giving them wider latitude for free speech and artistic self-expression than can be found on any other network. The network covers all things entertainment and boasts a guest list of the hottest A-list stars.

NO GOOD TV's programming is presented at a fast paced tempo, broken down into engaging short-form five minute episodes, featuring popular celebrities and musicians. NGTV's innovative blend of live action, CG animation and puppetry introduces a motley crew of on air hosts, lead by Carrie Keagan, who represent a new wave of sexy and exciting talent there to guide viewers through the "NO GOOD" experience.

About Eye Rock Digital

Eye Rock Digital is a leading edge provider of video on demand, digital content, distribution, advertising and production. Eye Rock Digital aggregates and creates digital content aimed at the young, hip and technologically savvy young adult market. Eye Rock Digital develops programming for simultaneous delivery over broadband and wireless platforms.


About Savers Plus International Inc. / Intertainment Media Inc. (proposed)

The Company and its divisions, provide proprietary programs for clients to build Brand, Loyalty and Revenues.

Working with industry leading firms in the financial sector, real estate, insurance, media, telecommunications, entertainment, electronic gaming, travel, automotive and services sectors, the Company initiates proprietary business building solutions that increase customer activity and strengthen customer-vendor relationships.

The Company maintains a fully integrated creative, web, technology and graphics production facility to service its growing client base, and works with company owned and managed systems with vendors throughout North America and Europe. The Company developed proprietary technologies for managing these programs and manufacturing its offerings.

Savers Plus International Inc. is headquartered in Richmond Hill, Ontario, Canada. Its shares trade on the TSXV (symbol: SAV).

This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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