SOURCE: SaveUp, Inc.

SaveUp, Inc.

June 25, 2014 08:00 ET

SaveUp Launches on Android With Innovative Quiz Game to Improve Financial Habits

Gen Y and Millennials Make Good Financial Decisions

Using Gamification and Behavioral Economics

SAN FRANCISCO, CA--(Marketwired - June 25, 2014) - SaveUp, the leader in gamification of personal finances, is launching a new app for Android. The app features QuizMe, a quiz game about personal finances choices based on real life transactions.

Building on its success of engaging with young adults to build good financial habits, SaveUp is adding the new app and quiz game as part of the core SaveUp experience of rewarding savings and debt reduction, with the chance to win prizes ranging from a $2M jackpot to travel, scholarships among other prizes. 

SaveUp has helped Americans deposit over $1Billion to savings and rewarded over $750M in debt payments. Making personal finance as addictive as some of the hottest mobile games is working to establish new habits -- 31% of SaveUp's active users play the game daily.

The new Android experience adds a creative new experience to help users think about their financial patterns through Quizzes to friends and strangers based on user's real transaction data. Examples include:

  • Challenging a friend to see who spends more on coffee each month, or who cut their spending on bar drinks more last month? 
  • Questions about global finance, personal finance topics, and money saving habits. 
  • SaveUp users can earn SaveUp credits playing the quizzes with friends or strangers, and use those points to enter for the SaveUp prizes and rewards. 

"We are excited to help Americans succeed financially and build better financial habits with the SaveUp QuizMe for Android," says CEO Priya Haji. "Our team is dedicated to innovating with the use of new game mechanics and behavioral economics to drive financial engagement." 

About SaveUp:

SaveUp is a financial services leader focused on motivating Millenials and Gen Y to get involved with their personal finances through the use of positive behavioral economics and gamification. SaveUp's "gummy vitamin" approach to financial services has rewarded Americans for over $1B dollars in savings deposits and over $750M in debt repayment. With applications for banks, credit unions and PayPal, as well as in the student loan market and employer market, SaveUp is demonstrating that helping consumers succeed financially can be great business for everyone. SaveUp is a highly flexible and customizable platform to drive engagement and retention in different financial service verticals.

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