November 14, 2012 08:31 ET

SAVO Selected to Join Marketo LaunchPoint, a New Partner Ecosystem

New Partnership Drives Leading Sales Enablement Solution to Marketing Executives

CHICAGO, IL--(Marketwire - Nov 14, 2012) - SAVO, the market leader in sales enablement, today announced it is joining the recently unveiled Marketo LaunchPoint, the most complete ecosystem of compelling marketing solutions. The ecosystem brings the best technology, expertise and customer experience all together, so that marketers can drive better results in less time.

The Marketo LaunchPoint partner ecosystem has more than 65 of the world's most innovative, best-of-breed partners, spanning all areas of marketing, including: analytics and big data, content marketing, events and webinars, lead-data enrichment, lifecycle marketing, online advertising, sales tools, social media, top-of-the-funnel conversion and services solutions.

SAVO joins Marketo LaunchPoint as the only company that powers sellers with purpose-built collaboration. SAVO's suite of sales enablement applications, including SAVO Mobile and SAVO Teams, provide the right tools and technology to access relevant content and tribal knowledge, connect sellers to subject matter experts and gather insight into analytics and business intelligence, resulting in more meaningful customer conversations, increased revenue generation and measurable ROI.

Sales enablement bridges the gap between the valuable lead nurturing and demand generation activities that Marketo helps companies accomplish with the needs of the sales team to carry that demand to closure. Aligning marketing and sales during the lead hand-off process helps ensure that sales is enabled with the right content to move the lead forward. This helps improve return on marketing and marketing investment.

"A great lead given to an ill-prepared sales rep is just a great lead," said Kurt Andersen, executive vice president of marketing and sales enablement at SAVO. "Sales enablement is effective when sellers take that great lead, serve up the right marketing assets based on their selling situation and turn it into a deal win."

"Marketo has created a powerful ecosystem to help organizations learn from their peers and industry experts to help drive stronger marketing campaigns," said Robin Bordoli, vice president partner ecosystems at Marketo. "We're excited about SAVO's participation in Marketo LaunchPoint. Their technology and expertise will help guide users from lead nurturing into the sales cycle to increase revenue generation."

About SAVO
Founded in 1999, SAVO is a leading provider of sales enablement solutions. SAVO's on-demand sales enablement platform maximizes the sales team's ability to communicate value and differentiation in clear, consistent and compelling ways. Combining proven sales and marketing best practices with award-winning technology, SAVO addresses all aspects of the sales enablement challenge -- spanning people, process, insight and technology. For more information, visit or follow us on Facebook, LinkedIn or Twitter.

About Marketo: Marketing Software -- Easy, Powerful, Complete.
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo's marketing automation and sales effectiveness software -- including the world's first integrated solution for social marketing automation -- streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners.

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