April 30, 2013 09:00 ET

SAVO Strengthens Selling System With Release of New Automated Proposals Application

Consistent and Compliant Sales Proposals Deliver Better Revenue Performance and Smarter Selling

CHICAGO, IL--(Marketwired - Apr 30, 2013) - SAVO Group today announced the addition of SAVO Proposals to its industry leading suite of sales enablement solutions.

According to SAVO's Maturity Benchmark, 78 percent of companies are customizing content manually. Given this figure, it's not surprising that 70 percent are concerned that sales content, including proposals, is not accurate. Generic or inaccurate proposals that don't align to the prospect's unique needs, mindset and buying cycle can quickly turn an opportunity into a lost deal. 

SAVO Proposals automates the creation and management of customized proposal generation while leveraging analytics that measure how the content of proposals is affecting revenue generation. By identifying patterns in deal outcomes, SAVO Proposals enables sellers to more easily replicate winning proposals.

"Generating successful proposals that align to our buyers' needs is one of the most important strategic sales objectives for Iron Mountain," said Ian Levine, senior vice president Sales Strategy & Operations at Iron Mountain. "SAVO Proposals' SaaS interface allows us to keep our messaging consistently tailored to buyers objectives."

Many companies still use a manual process based on a static template or a previously used proposal that resulted in a sale. Both processes are time-consuming, potentially error-prone, and do not ensure that the most up-to-date and compliant information is being presented to the prospect or client. 

However, companies using proposal automation have 27 percent shorter sales cycles, 105 percent larger deal sizes and 26 percent more of their sellers achieving quota, according to the Aberdeen Group. Executives are realizing automated proposal generation is a necessity in the sales process.

"Businesses today require intelligent proposals that align to those with a track record of success in similar situations," said Mark O'Connell, president and CEO of SAVO. "Companies can maximize their CRM systems by integrating proposal production and storage, making it both convenient for the sellers and efficient and insightful for management."

About SAVO
Founded in 1999, SAVO is a leading provider of sales enablement solutions. SAVO's on-demand sales enablement platform maximizes the sales team's ability to communicate value and differentiation in clear, consistent and compelling ways. Combining proven sales and marketing best practices with award-winning technology, SAVO addresses all aspects of the sales enablement challenge -- spanning people, process, insight and technology. For more information, visit or follow us on FacebookLinkedIn or Twitter.

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