June 05, 2012 15:30 ET

SAVO Webinar Highlights Integration of Sales Process With CRM for Maximum Return

CHICAGO, IL--(Marketwire - Jun 5, 2012) - SAVO Group, the market leader in sales enablement, will be hosting a webinar "The View Beyond CRM: Reimagining Your Sales Process." This is the fifth webinar in SAVO's "Mission: Possible - Revenue Growth through Sales Enablement" series, which teaches organizations to bridge the gap between C-suite revenue initiatives and their actual execution in the field.


  • Mike Morton, COO, Critical Path Strategies
  • Dan Dawson, senior partner, Force Management
  • Nattalie Hoch, vice president of sales, Miller Heiman

Critical Path Strategies, Force Management and Miller Heiman are leading experts in empowering sellers to execute your corporate vision. In this webinar they will share best practices in sales process, integration with CRM and alignment to the buying process. They'll answer some of the most challenging questions being asked today such as:

  • How do I challenge the seller to think differently about the value that can be derived from the sales process?
  • What effective sales processes add value to sellers, buyers and managers?
  • Is sales process synonymous with CRM? The panel will compare/contrast the difference.
  • What are the elements of a good sales process?
  • How does a sales process relate to the customer's buying process?

Webinar participants are also eligible for a free SAVO Maturity Benchmark™ to assess their current performance against peers, competitors and best-practice leaders.

Wednesday, June 6, 1:00 - 2:00 p.m. CDT

Register Today

SAVO will host its sixth Sales Enablement Webinar in the series on July 10, 2012 titled, "Effectively Launch New Products To, And Through, Your Field." Registrants are eligible to receive a free SAVO Maturity Benchmark of their organization.

About SAVO
Founded in 1999, SAVO is a leading provider of cloud-based sales enablement technology and consulting solutions. SAVO's on-demand sales enablement platform maximizes the sales organization's ability to communicate value and differentiation in clear, consistent and compelling ways. Combining proven sales and marketing best practices with award-winning technology, SAVO addresses all aspects of the sales enablement challenge -- spanning people, process, insight and technology. For more information, visit

Contact Information

  • For more information, please contact:
    Michelle Genser
    Email Contact