SAVO Group

October 02, 2012 10:01 ET

SAVO Webinar: How Welch Allyn Realigned Its Sales Process to Its Customers' Buying Process

CHICAGO, IL--(Marketwire - Oct 2, 2012) - SAVO Group, the market leader in sales enablement, today announced details of its upcoming webinar, "Mission Possible Lessons Learned: The Welch Allyn® Story." This is the ninth webinar in SAVO's "Mission: Possible -- Revenue Growth through Sales Enablement" series, which educates organizations on the importance of bridging the gap between crucial C-suite initiatives and their execution in the field.


  • Paul Liberatore, senior manager of sales enablement, US & Canada, Welch Allyn
  • Tim Caito, senior consultant, Force Management®
  • Matt Guido, vice president of alliances and business development, SAVO Group


Experiencing the changing buyer dynamic in their industry, Welch Allyn found they needed to update their sales process to positively impact sales execution and increase revenue. They were looking for tools, training and information to ensure consistent, up-to-date and accurate sales messaging, while reinforcing these changes with technology.

This webinar will demonstrate how Welch Allyn transformed their sales organization with a buyer-centric sales model and messaging from Force Management, leverages selling concepts from the Challenger Sales Model, and implemented tools like SAVO to drive adoption and reinforcement in the field.

When: Tuesday, Oct. 9, 1 p.m. - 2 p.m. CDT

Where: Register Today

About Welch Allyn

Founded in 1915 and headquartered in Skaneateles Falls, NY (USA), Welch Allyn is a leading global provider of medical diagnostic equipment and a complete range of digital and connected solutions. With over 2,700 employees working in 26 different countries, Welch Allyn is a family-owned business that specializes in helping doctors, nurses, and other frontline practitioners across the globe provide the best patient care by developing innovative products, breakthrough technologies, and cutting-edge solutions that help them see more patients, detect more conditions, and improve more lives. More information about Welch Allyn and its complete line of connected products and solutions may be found at

About SAVO

Founded in 1999, SAVO is a leading provider of sales enablement solutions. SAVO's on-demand sales enablement platform maximizes the sales team's ability to communicate value and differentiation in clear, consistent and compelling ways. Combining proven sales and marketing best practices with award-winning technology, SAVO addresses all aspects of the sales enablement challenge -- spanning people, process, insight and technology. For more information, visit or follow us on Facebook, LinkedIn or Twitter.

Contact Information

  • For more information, please contact:
    Michelle Genser
    Email Contact