May 28, 2013 10:01 ET

SAVO's New Automated Proposals Application Delivers Consistent, Compelling and Compliant Sales Proposals to Accelerate the Sales Cycle

CHICAGO, IL--(Marketwired - May 28, 2013) - SAVO Group is proud to introduce SAVO Proposals to its industry leading suite of sales enablement solutions. SAVO will be demonstrating their new solution at the Association of Proposal Management Professionals (APMP) Conference in Atlanta, May 28-31, 2013. 

According to SAVO's Maturity Benchmark, 78 percent of companies are customizing content manually. Given this figure, it's not surprising that 70 percent are concerned that sales content, including proposals, is not accurate. Generic or inaccurate proposals that don't align to the prospect's unique needs, mindset and buying cycle can quickly turn an opportunity into a lost deal. 

SAVO Proposals automates the creation and management of customized proposal generation while leveraging analytics that measure how the content of proposals is affecting revenue generation. By identifying patterns in deal outcomes, SAVO Proposals enables sellers to more easily replicate winning proposals.

"I am very excited about the approach SAVO is taking on proposal generation and I foresee this application becoming the new industry standard," said BJ Lownie, managing director at Strategic Proposals. "With SAVO's strategic level business insight, situational guidance and expertise around content management, their vision and strategy will ultimately change the face of proposal automation."

"Generating successful proposals that align to our buyers' needs is one of the most important strategic sales objectives for Iron Mountain," said Ian Levine, senior vice president Sales Strategy & Operations at Iron Mountain. "SAVO Proposals' SaaS interface allows us to keep our messaging consistently tailored to buyers objectives."

Many companies still use a manual proposal development process based on a static template or a previously submitted proposal that resulted in a sale. Such processes are time-consuming, error-prone, and result in the submission of a proposal containing content which is not compelling, up-to-date and/or compliant. 

In contrast, companies using proposal automation produce better quality proposals, enjoy a 27 percent shorter sales cycles, 105 percent larger deal size and 26 percent more of their sellers achieve quota, according to the Aberdeen Group. Executives are realizing automated proposal generation is a necessity in the sales process to reduce time, effort and costs.

"Businesses today require intelligent proposals that align to those with a track record of success in similar situations," said Mark O'Connell, president and CEO of SAVO. "Companies can maximize their CRM systems by integrating proposal production and storage, making it both convenient for the sellers and efficient and insightful for management."

Stop by booth #4 at APMP to learn more.

About SAVO

Founded in 1999, SAVO is a leading provider of sales enablement solutions. SAVO's on-demand sales enablement platform maximizes the sales team's ability to communicate value and differentiation in clear, consistent and compelling ways. Combining proven sales and marketing best practices with award-winning technology, SAVO addresses all aspects of the sales enablement challenge -- spanning people, process, insight and technology. For more information, visit or follow us on Facebook, LinkedIn or Twitter.

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